By on July 23, 2019

When an automaker discusses mobility, they’re not really talking about anything specific. The term has been established within the industry as a catch-all phrase for electrification, app-based services, autonomous programs, data acquisition, robotics, and whatever other ideas that don’t fit neatly within a company’s core product line. Providing the best example of the term’s nebulous nature this week was Toyota, which showcased a glut of mobility projects for the 2020 Olympic and Paralympic Games — as well as toying with the idea of handing over vehicle data to the Japanese government.

Let’s start with the concerning aspects before we get into the goofy stuff.  (Read More…)

By on April 26, 2019

2018 volkswagen golf family - image: Volkswagen

Earlier this year, Volkswagen announced that the launch of the Mk8 Golf would be delayed until 2020 as it continues working on the vehicle’s upgraded tech features. VW intends to launch the car with an entirely digital cockpit, even on base models, alongside perks like permanent internet connectivity and advanced driving aids. It’s all part of a bid to make the Golf even more appetizing when compared to upscale rivals than it already is.

At the time, VW said certain technical issues needed to be ironed out before the next-gen Golf was ready to hit the road, but was adamant that software gremlins were not to blame. The issue came down to the advanced nature of the new technologies, not glitches.

Never take an automaker’s word for it.  (Read More…)

By on January 24, 2019

Daimler is updating its “Mercedes me” app to include on-board purchases via a virtual store, available across the globe. With the 2019 Mercedes-Benz A-Class, B-Class and GLE, customers can even order some optional equipment online after purchasing their vehicle. According to the manufacturer, customers can subsequently purchase digital radio, smartphone integration with Apple Carplay or Android Auto, and enhanced navigation. Think of it like downloadable content (DLC) in video games or new apps for your phone, only for your car’s MBUX infotainment system.

While it’s handy to have the ability to add optional equipment remotely, we’re always hesitant to praise anything that monetizes digital content. DLC and microtransactions have really pitted the gaming community against publishers, resulting in some pretty heinous schemes to nickel and dime the customer base. Now, the trend has moved beyond the borders of that industry and into the automotive sector.  (Read More…)

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