Tag: automakers

By on January 16, 2019

british-leyland-mini

With Britain’s parliament rejecting Prime Minister Theresa May’s latest Brexit deal, European automakers stand to face some strong headwinds in the near future. As of now, no clear path lies ahead. Many believe the European Union will continue playing hardball, punishing Britain for leaving. But, even if it doesn’t, loads of regulatory and trade issues must be resolved in short order to avoid problems.

There’s also no shortage of hyperbole surrounding the issue. Just this morning I heard cable news call it “the largest crisis in Britain’s history,” as if World War II never happened. A channel away, another outlet proclaimed how splendid it would be for trade between the United Kingdom and United States.

Regardless of which side of the fence you fall, there’s more at stake here than Theresa May’s job. Automakers, who like consistency above all else, worry a no deal plan for “British independence” could be tantamount to flipping the industry table. They don’t like being caught up in the uncertainty surrounding Brexit, and there appears to be an endless list of issues to contend with.  (Read More…)

By on July 16, 2018

Subaru is a once-tiny manufacturer that grew in leaps and bounds thanks to high demand from the United States. The automaker is the eighth best-selling brand in the region, despite being a scrappy upstart, and has managed multiply its volume many since the 1990s. But, like any business loaded into a cannon with the word “success” emblazoned on the side, it can’t continue streaming through the clouds indefinitely without encountering some turbulence.

Subaru may be in for troubled times. (Read More…)

By on July 3, 2018

2018 Toyota Camry Georgetown Kentucky assembly plant - Image: Toyota

It’s no secret that the automotive industry has come out universally against the Trump administration’s proposal to increase import tariffs. Numerous manufacturers weighed in independently on the issue as trade groups rise in opposition to the U.S. Commerce Department’s national security investigation.

The industry’s claim that imported vehicles don’t pose a risk to the wellbeing of the United States seems to have fallen on deaf ears. Threats that the prospective import duties on parts could result in fewer, more-expensive automobiles being produced domestically have been heard — and rebuked — by President Trump.

“What’s really going to happen is there’s going to be no tax,” he told Fox News in a weekend broadcast. “You know why? They’re going to build their cars in America. They’re going to make them here.”

However, automakers, parts suppliers, and even local governments have submitted comments to the Commerce Department ahead of the hearings scheduled for July 19th — and they’re all incredibly negative.  (Read More…)

By on June 26, 2018

Last week, we discussed how the motorcycle industry’s total failure to entice new riders for over a decade has come back to bite it in the ass. Two-wheeled ownership declined drastically in the United States after the Great Recession and never really bounced back. Blame a disinterested population of youngsters with less discretionary funds and few entry-level options to consider.

I speculated that automakers could be on a similar path, despite the passenger car segment being more of a necessity for average commuters and less apt to collapse outright. But that isn’t to presume they might not be subject to similar pitfalls, and we’ve a new one to consider. Harley-Davidson, which serves as the poster child for the motorcycle industry’s current crisis, recently announced it will end all U.S. production of motorcycles sold in Europe.

Those bikes will now be manufactured overseas. The company said in a regulatory filing with the U.S. Securities and Exchange Commission that retaliatory tariffs levied by the European Union on motorcycles exported from the U.S. jumped from 6 percent to 31 percent. Harley-Davidson’s already expensive products come at an additional premium in Europe, and the the company estimates the new fines will add another $2,200 per motorcycle, on average. (Read More…)

By on June 20, 2018

If you think car enthusiasts are a dying breed, you should take a look at motorcyclists. The two-wheeled industry is in serious trouble. A total failure in marketing occurred over the past decade. New riders aren’t coming in fast enough to replace the glut of Baby Boomers rapidly aging out of the market, and there’s a looming paranoia that self-driving vehicles could push bikes off the road entirely.

In 2017, U.S. motorcycle sales were down 11 percent, and no company was hit harder than Harley-Davidson. The brand has the oldest consumer base and has repeatedly failed at recruiting younger riders. While it builds a fine product, it’s not one that appeals to millennials. This generational cohort proved hesitant to engage in motorcycling as a pastime — a situation not helped by having less disposable income than Generation X or the Boomers did at the same stage in their lives. Young women are also poised to start out-earning young men, and few brands have successfully tapped into the female demographic.  (Read More…)

By on April 17, 2018

The automotive industry wants to make 95 octane gasoline the new normal for the United States and it has taken its case to Washington. On Friday, Dan Nicholson, General Motors’ vice president of global propulsion systems, told the House Energy and Commerce Committee’s environment subcommittee that switching to 95 octane would align the U.S. with Europe and is one of the most affordable ways to boost fuel economy and lower greenhouse emissions.

Affordable for automakers, that is. Because there is no reason to think your local gas station will suddenly do you a solid and price 95 octane lower just because 87 is gone.  (Read More…)

By on April 10, 2018

“Paramount Leader” and Chinese President Xi Jinping clearly hopes to defuse China’s trade situation with the United States after Donald Trump launched an aggressive tariff hike on metals last month. The People’s Republic has already filed a complaint with the World Trade Organization alleging Trump’s decision to impose additional duties of 25 percent on steel and 10 percent aluminum violate international trade rules.

It’s also requesting 60 days of consultations with the United States to resolve the dispute.

There’s also an olive branch on the table. Xi has promised to cut auto import taxes and improve intellectual property protections in a bid to bolster foreign exports and ease tensions before the U.S. and China enter into a full-blown trade war. Meanwhile, the White House is threatening to increase duties on $50 billion worth of Chinese goods in response to claims that China essentially bullies foreign companies to hand over technology in order to sell it inside the country.  (Read More…)

By on November 28, 2017

Mike Pence

The automotive industry is wary of any changes that might be made in regard to the North American Free Trade Agreement. Fortunately for them, little progress has been made during the last few months of negotiations. But that doesn’t create an assurance that changes aren’t still en route. So, manufacturers and suppliers have banded together via various trade groups to voice their opinion on how to best handle NAFTA.

Meanwhile, the Trump administration has attempted to make itself appear friendly to the automotive business. Continuing these efforts, Vice President Mike Pence has met with General Motors CEO Mary Barra, Fiat Chrysler’s Sergio Marchionne, Ford North America President Joe Hinrichs, and a handful of other top-tier auto executives. (Read More…)

By on August 3, 2017

Volvo-self-driving-car

Suppliers have begun putting automotive companies on blast for overly ambitious mobility claims. While self-driving cars are definitely en route, manufacturers have ramped up their arrival time and omitted the necessary pit stops to win favor with investors or the general public. Meanwhile, parts suppliers have been frank on the matter — explaining they know when autonomous cars are really coming because they’ll be the ones providing the tidbits that make them work.

Don Walker, CEO of Magna International, one of the world’s largest OEM parts suppliers, suggests automakers may even be misleading their customers. “A full autonomous vehicle is a long way off for lots of reasons, because of legislation, class-action lawsuits, all the complexities and the costs associated with it,” the executive said.

Speaking Wednesday at the 2017 Center for Automotive Research Management Briefing Seminars, Walker also took umbrage with the popular claim that electric vehicles could comprise around 25 percent of the new market by 2025. Instead, he claims EVs will only account for 3 to 6 percent of the global market within that timeframe — a figure predominantly dependent on how swiftly the highly regulated Chinese market grows. (Read More…)

By on October 28, 2016

AJAC Canadian Car of the Year 2016

This week, Canada’s most vaunted automotive journalists are at the nation’s best known race track — Canadian Tire Motorsport Park, or Mosport if you’re over the age of 12 — putting the market’s newest vehicles through their paces in a series of tests to select the Canadian Car of the Year.

This year’s event is, on the surface, no different from prior years. However, there is something truly exceptional about the event, dubbed TestFest, for 2016.

The award for Canadian Car of the Year, no matter which automaker wins it, doesn’t matter in the least.

(Read More…)

By on October 5, 2016

2017 Toyota Highlander

Interbrand released its annual list of the world’s top 100 brands, a ranking that now contains an independent automaker.

While Toyota climbs one spot to the No. 5 position (the highest of all automakers), Tesla has muscled its way onto the field, slotting at No. 100. Volkswagen continues the brand value descent it began last year, falling from No. 35 to No. 40 and posting a value decline of 9 percent.

There’s grim news for GM, as none of its brands made the list this year.
(Read More…)

By on September 22, 2016

2012 Buick LaCrosse eAssist, Interior, fuel economy, Picture Courtesy of Alex L. Dykes

As low gas prices persist and electric vehicles fail to find the widespread traction once predicted by the Obama White House, automakers have supercharged their fight against the country’s lofty 2025 fuel economy target.

Fuel prices and the popularity of trucks and SUVs means the federal 54.5 mile per gallon target isn’t reasonable, automakers say. Continuing down the same road and pretending the landscape hasn’t changed? That’s a recipe for disaster, according to industry groups. (Read More…)

By on July 16, 2016

fusion-hybrid-window-sticker

Business is about to get much more expensive for automakers with thirsty fleets.

The penalties leveled by the National Highway Traffic Safety Administration against automakers who miss their annual corporate average fuel economy (CAFE) standards are about to go up in August. Way up. (Read More…)

By on June 24, 2016

Red_Devils-Union_Jack (Wikimedia Commons)

The United Kingdom, through referendum, has decided to break off from Europe and go it alone. But what of all the auto manufacturers that produce vehicles in the island nation? And of their employees? And trade?

We won’t know the answers to those questions until the UK and European governments sort out how the two entities will work together in the future. For now, it’s business as usual. Though, thanks to Autocar, we at least have reactions from the big players in the UK’s automotive industry.

(Read More…)

By on January 16, 2016

A recalled Chevy Cobalt ignition switch is seen at Raymond Chevrolet in Antioch

The man in the middle of GM’s faulty ignition switch has finally spoken, and the word “mistake” came up at least twice.

That, does anyone have the number for Google, GM and Honda may join forces, and take a cab … after the break!

(Read More…)

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