Tag: auto sales

By on March 26, 2020

fca

The growing movement to ditch monthly sales reporting in favor of quarterly updates will blur the impact of this month’s coronavirus-related shelter-in-place orders.

Many automakers, the Detroit Three most notably, left monthly sales reports in the dust long ago, meaning the March decline will have to mingle with the business-as-usual months that preceded it. Right now, it’s left to analysts to tell us the damage.

One has a good idea of what happened this month. (Read More…)

By on March 23, 2020

BMW dealers are having a problem with the 8 Series. The returning flagship appears to be a bit too rich for North American tastes and retailers are growing annoyed.

According to Automotive News, retailers are upset that BMW didn’t issue enough marketing support to make the public aware that it even exists, and feel that the amount of configuration available works against the vehicle. As a result, many dealerships are sitting on expensive halo vehicles nobody seems to want; the 8 Series now has the highest day supply of any BMW model currently produced.  (Read More…)

By on March 17, 2020

As we attempt to wean ourselves off endless discussions the new coronavirus, we’ve noticed there’s not exactly a glut of alternative news out there. Trade shows are being delayed, factories are being idled, and the whole world seems to be in standby mode as we attempt to stall the spread of COVID-19 following its migration out of China.

Regional quarantines in Asia were already doing a number on supply chains, and it wasn’t long before manufacturers around the world began idling production to further slow the virus’s spread. By the beginning of March, it was becoming quite clear that auto sales would suffer significant impacts as people spent the next several weeks isolated in their own homes. Now, the push is on to assess just how much this whole ordeal will impact an OEM’s bottom line.  (Read More…)

By on February 18, 2020

2019 Honda Odyssey - Image: HondaSales of minivans in the United States in 2019 plunged below Great Recession levels as every member of the existing quintet reported sharp year-over-year declines.

The 408,982 sales produced by the Dodge Grand Caravan, Chrysler Pacifica, Honda Odyssey, Kia Sedona, and Toyota Sienna in calendar year 2019 were a far cry from the 1.1 million sales produced by the sector in 2005, or even the 553,506 sold three years ago. But after hovering just below or above 3 percent of the market for half a dozen years, and after overall volume showed signs of recuperation through the middle half of the last decade, the segment’s 2019 collapse suggests we haven’t reached bottom yet.

At the current rate of decline, America won’t even acquire 300,000 minivans next year.

It’s a shame.  (Read More…)

By on February 17, 2020

Thanks to the ongoing coronavirus outbreak in China, the Beijing auto show has reportedly been postponed. While the event was supposed to take place at the end of April, making its yearly trade with the similarly biannual Shanghai trade show, organizers have decided it’s not worth the risk.

Over 70,000 people have reportedly contracted the virus thus far, with the death toll estimated to be somewhere around 1,700. The White House recently said it did not have “high confidence in the information coming out of China,” estimating higher figures. Travel and shipping bans further complicate the matter. Germany’s Automobilwoche said exhibitors wouldn’t be able to ship displays into the country anyway, referencing health notices sent to global logistics organization CIETC.  (Read More…)

By on February 13, 2020

Not that there’s ever a good time for a global pandemic threat, but the coronavirus currently sweeping through Asia really could have scheduled itself more conveniently. China was already in the midst of an economic downturn when the virus reared its ugly head, with the country’s automotive sector having just moved backward for the second year in a row. The outbreak, centered in the Hubei province’s capital of Wuhan, is guaranteed to worsen the issue.

Responsible for about a tenth of China’s automotive manufacturing power, the region has basically gone dark since the outbreak picked up steam late last month. Over 50 million people are now presumed to be under house arrest due to the Chinese quarantine. Forbidden from going outside, they’re hardly likely to risk infection and government ire just to put for a few hours at their local factory. They also aren’t going to run out to their nearest dealership to support the ailing economy — but that’d be the first place to go after the sequestration ends.

If I were in their shoes, I certainly wouldn’t be taking the bus for a while. (Read More…)

By on February 10, 2020

Image: FCA

Jeep dealers are now discounting Gladiator models by as much as $9,000, indicating demand for the Wangler-based pickup has seriously cooled off. Considering the insane markups we saw at launch, that’s not much of an insult.

Now that Fiat Chrysler only reports sales on a quarterly basis — an obnoxious trend sweeping through the industry like a plague — we don’t know how many Gladiators leave dealer lots month-to-month. It looks like the pickup averaged a hair above 5,000 U.S. deliveries every thirty days in 2019. That’s a far cry from the midsize pickup segment leaders, but it was also the first year of Gladiator production.

With oodles of character, legitimate off-road capabilities and higher-than-average pricing, it’s also a bit of an odd duck. While interesting designs can occasionally be too much for a (sometimes large) subset of shoppers, pricing can make or break a car’s sales prowess. Some are of the mind that Jeep expected too much from consumers and that these lofty discounts are proof.  (Read More…)

By on January 23, 2020

Porsche Cars North America is the latest automaker to join the expanding list of manufacturers abandoning monthly sales reports in favor of a quarterly format. Detroit has made the changeover entirely, with General Motors swapping to quarterly reports in 2018, only to be followed by Ford and Fiat Chrysler the following year. While Asian manufacturers tend to prefer monthly updates, both Hyundai and Nissan are considering trying quarterly reports within the next twelve months.

As for the German manufacturer, Automotive News cited Porsche as wanting to keep a better eye on the bigger picture. But the plan also runs some risks, especially when some automakers are on the monthly schedule and others report just four times per year.  (Read More…)

By on January 20, 2020

All-new 2018 Jeep® Wrangler Rubicon

While I don’t particularly agree with all the criticisms Lee Iacocca has thrown at Japan, his most polarizing claim (published in Playboy, no less) — that its citizens certainly know Jeep because “they saw enough of them in World War II” — has bizarrely continued to ring true. As far as American automotive brands go, Jeep has been Japan’s favorite for a while. And it only needed to tamp down its relationship to “The Big One” slightly to get there.

However, the sales game is always relative.

Despite being one of the fastest-growing brands on the market, Jeep only netted itself 13,360 deliveries in Japan for 2019. But consistent growth since 2013 has to account for something, especially when the overall market is performing so poorly. At the very least, it shows American brands can make some amount of headway on a nut Iacocca believed uncrackable.  (Read More…)

By on January 13, 2020

Ford has struggled to improve market share in China for years now, as decades of economic growth made the region’s overwhelmingly large population too tempting for global manufacturers to pass up. But it hasn’t been an easy road for foreign automakers. Many entered the region saddled with a lack of brand awareness and were required to enter into joint ventures with Chinese firms to gain access (Ford has three). U.S. products have since faced additional scrutiny as American-Sino relations soured; at the same time, the whole of the market appears to be heading in the wrong direction.

While this hurt plenty of automakers that aren’t Ford, the Blue Oval has really taken it on the chin. The company reported a 26.1 percent sales decline for 2019, marking its third straight year of negative growth in China. At first blush, that may not appear relevant to what’s happening in the West. But Ford hasn’t seen its market share in the People’s Republic rise above 5 percent since 2008 (it’s about half that now), despite putting plenty of resources behind the project.  (Read More…)

By on January 7, 2020

Aston Martin was not under the illusion that 2019 would be a stellar year. After issuing a recent profit warning, the British automaker fired off another this week after realizing it ended up being a worse year than initially feared. Aston’s stock has lost 3 billion pounds in market value since the company’s initial public offering in 2018.

While retail sales were technically up last year, climbing 12 percent, total wholesales fell by 7 percent. According to the manufacturer, gains were made thanks to the redesigned Vantage (introduced in 2018). Unfortunately, that also caused some headaches. Despite being a six-figure car, at Aston Martin the model is technically an entry level, and its high take rate actually resulted in a lower average selling price across Aston’s business for Q4. Combine that with an overall increase in leased vehicles upping financing costs and you’re beginning to see part of the problem.  (Read More…)

By on December 18, 2019

The National Automobile Dealers Association (NADA) released its annual new-vehicle sales forecast for 2020, estimated a modest decline in U.S. volume. The announcement dropped on Tuesday, citing rising transaction prices as the probable cause. With fewer sedans on the market (especially among domestic automakers), customers are shifting to crossover vehicles with higher price tags. Fortunately, the United States’ economy has remained roughly as stable as the cost of fuel — avoiding market conditions that normally encourage customers to swap into affordable economy cars or simply hold onto their current ride.

“We expect new light-vehicles sales will come in at 16.8 million units for 2020, roughly a 1.2 percent drop from 2019 sales volume,” NADA senior economist Patrick Manzi explained. “As for 2019, it appears new vehicle sales will best the expectations of most in the industry by topping 17 million units for the fifth straight year.” (Read More…)

By on December 10, 2019

China’s car market, officially the world’s largest, is bracing for its second year of negative growth. November was the fourth consecutive month of declining year-over-year sales, representing an improvement from October despite volume dropping 4.2 per cent below last November’s tally. Unfortunately for China, the downward trend has not been the exception, but the rule.

According to the Hong Kong based South China Morning Post, the China Passenger Car Association (CPCA) was hoping for better. “The market failed to live up to expectations of a strong rebound in November,” said Cui Dongshu, secretary general of the CPCA. “Consumer demand remained weak as people are reluctant to spend on big-ticket items due to worries about a bleak economic outlook.”

This matters in the West because domestic manufacturers have bent over backwards to try and improve sales within the region, expending no small amount of energy or capital in the process. China’s citizenry are also changing their tastes to cope with a weakening economy, and it would be wise to look at the choices they’re making.  (Read More…)

By on October 29, 2019

2019 Toyota Camry SE white - Image: Toyota

Remember the midsize sedan death watch?

When TTAC introduced the series, Americans were still acquiring over 2 million midsize cars per year. That fact, the 2M+ aspect of the segment and the 1M+ nature of the top models, combined with the category’s 12-percent market share, caused many readers to doubt the possibility that any other intermediate sedans would ever bid farewell.

Others have, of course, fallen by the wayside. Joining the long-lost Mercury Milan, Pontiac G6, Saturn Aura, Suzuki Kizashi, Mitsubishi Galant, and Dodge Avenger in that great midsize parking lot in the sky are cars such as the Chrysler 200 and Ford Fusion. The Chevrolet Malibu is not long for this world.

Meanwhile, sales of the remaining midsize cars continue to tank. The notion that America’s midsize segment is a reliable provider of more than 2 million units per year is now cast by the wayside. Americans are likely to purchase and lease fewer than 1.4 million midsize cars in 2019. That’s 15-percent fewer midsize cars than Americans drove home in 2009 during the depths of the Great Recession. (Read More…)

By on October 3, 2019

Tesla’s Model 3 became the best-selling car in the Netherlands last month, edging out the Volkswagen Polo. If you’re wondering how an electric automobile that goes for the domestic equivalent of $47,300 in Europe outsold VW’s $18,650 hatchback, take a look at the United States. Ford’s F-Series is always at the top of the charts here and, while it can be had for under $30,000, most have sticker prices nearly identical to the aforementioned Model 3.

Tesla also has the advantage of the Netherlands’ eagerness to adopt EVs, which has resulted in some heavy incentivizing. Honestly, if this author could bring himself to be surrounded by the Dutch on a daily basis, he’d be tempted by the parking perks alone.  (Read More…)

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