By on November 30, 2018

Audi has confirmed its design team has finished applying the finishing touches on the company’s first-ever Q4. Its job will be to tackle the increasingly popular subcompact luxury crossover segment populated by the likes of the Range Rover Evoque and Mercedes-Benz GLA. As such, the German brand will provide its customers with a vehicle that’ll assuredly be marketed as an adventure-ready SUV while still being a luxury-focused tech buffet that handles like a sports car and looks phenomenal.

It’s an interesting situation. Despite the industry’s fierce determination to make premium sedans and SUVs ever more “coupe-like,” nobody seems to be selling legitimate coupes anymore. You don’t see that much with other products. Sporks exist because companies didn’t want to pay to stock twice as many eating utensils, not because people were clamoring for a fork-like spoon.

That might not be a fair comparison, though. While everyone hates the spork, only a small subset of jaded automotive journalists and driving purists feel like crossover vehicles are an unfair compromise. The rest of the population seems to adore them, at least according to the sales statistics, and Audi is trying to tap into everything that’s hot right now with the Q4.  (Read More…)

By on April 22, 2014

Audi-TT-offroad-concept

Perhaps due to a trademark conflict with Alfa Romeo, the compact SUV concept that Audi has shown at the 2014 Beijing auto show will likely be marketed as part of the TT line and not get the Q4 badge.

(Read More…)

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