Tag: audi sport

By on October 23, 2018

Audi is prepared to debut important updates for the second-generation R8 within the next few months, assuming a teaser image floating around the internet is anything to go by. While you’ll still have to do a side-by-side comparison from most angles, most of the changes seem beneficial. Gone are the vertical slats on the air inlets, replaced by a mesh akin to what you’ll find on the R8’s new grille — which is slightly wider and tappers inward at the bottom.

Above it, a row of vents lead into what would normally be an engine bay. That’s a clear nod to the Sport Quattro of the mid-1980s and a tasteful reference the brand’s motorsport heritage (they also appear on the new A1 Sportback). Still, we doubt the mid-engined R8 would make a stellar rally car without some serious suspension mods, and it’s not clear what purpose those openings serve.  (Read More…)

By on April 9, 2018

Gran Turismo is arguably the first video game franchise to appeal to car enthusiasts en masse. While Sega’s Out Run had us sitting behind the wheel of a Ferrari Testarossa as early as 1987 and Road & Track Presents: The Need for Speed let us abuse a handful of exotics by 1994, Polyphony Digital hit us with 140 licensed reproductions of real-world automobiles in 1997. Two years later, Gran Turismo 2 upped the ante with 650 new and used cars, even more tracks, and extensive modifications. This kicked off a bizarre symbiotic relationship between game developers and automakers.

Advancements in technology allowed burgeoning car fans to virtually experience their favorite rides, as well as new models they’d never even heard of. Developers took notice of the GT success story, as did manufacturers, which recognized the usefulness of these games as an incredibly potent marketing tool. Aston Martin, Audi, BMW, and Mercedes-Benz have all developed concept vehicles that debuted inside a video game, Ford briefed Turn 10 Studios so it could nail the GT’s specs in Forza 6 before the car even finished development, Toyota offered a free demo disc of Gran Turismo 4 as part of its 2004 model brochure, and Porsche unveiled the GT2 RS during the Forza Motorsport 7 press announcement at last year’s E3 conference.

While corporate partnerships between automakers and game developers are nothing new, it’s exceedingly rare to see a vehicle intended exclusively for the digital realm drive off the screen and onto the racetrack. But that’s exactly what Audi has done with the E-Tron Vision Gran Turismo.  (Read More…)

By on January 2, 2018

It’s nice to be born into good stock. Having the correct last name or access to a hefty trust fund certainly gives one a leg up on their competition. We see this in business, Hollywood … and car lines, too.

Not everyone makes the best of the hand they’re dealt. Plenty of famous sons and daughters have frittered away their chance at greatness assuming they can coast on the accomplishments of their forebears instead of doing, y’know, actual work.

The newly christened Audi Sport branch of the Haus der Ingolstadt trades upon its 80-year trail of success on motorsport. The R8, the RS5, and the fabulously bonkers RS7 all live up to family expectations with fabulous driving dynamics and a healthy dose of performance. Can their new little brother, the compact and slight manic RS3 do the same? Or has it simply been given a corner office without earning it?

(Read More…)

By on August 31, 2017

Stephan Winkelmann Audi RS5 - Image: AudiAccording to a report in Autocar, the rise through Volkswagen Group ranks accomplished by Audi Sport CEO Stephan Winkelmann will continue in 2018.

Formerly a Fiat employee, the 52-year-old Winkelmann became famous in the auto industry during his decade-long run as president and CEO of Lamborghini. Winkelmann then took over at Audi’s Quattro performance division in March 2016 before changing its name to Audi Sport. But the Rome native’s tenure at Audi Sport will reportedly be cut short by Volkswagen Group’s need to fill the lead position at its flagship brand, Bugatti.

If Autocar’s sources are right, look for Winkelmann to take over at Bentley in 2019, as well. Makes you wonder: Winkelmann has climbed from Fiat to Lamborghini to Audi Sport to Bugatti and Bentley. What’s next? (Read More…)

By on June 30, 2017

2017 Audi RS3 sedan red - Image: AudiWhether A3 and Q5 and Allroad drivers in 2017 know it or not, much of Audi’s modern reputation is built upon a foundation cemented by the Audi Quattro rally car in the 1980s.

In the capable hands of drivers such as Hannu Mikkola, Stig Blomqvist, and Walter Röhrl, Audi brought dominant traction to the World Rally Championship and eventually found traction in the marketplace as well.

Fast forward to 2017 and Audi consistently reports meaningful growth in the North American market. Audi sales in the United States have grown in seven consecutive years, more than doubling since 2010. And while U.S. auto sales are dipping in the first half of 2017 — including declines at the only three premium brands that outsell Audi — the Audi brand is up 7 percent, year-over-year.

Audi’s methodology has been well and truly copied by many of its rivals. Quattro isn’t the only all-wheel-drive brand in town. Badges for 4Matic and xDrive are common on the trunklids of many a Mercedes-Benz and Audi.

How then can Audi stand out from the pack? With its high-performance models, the RS variants, Audi may well drop Quattro all-wheel drive on some models in a bid for rear-wheel-drive performance supremacy. (Read More…)

By on November 30, 2016

Audi RS 3

While the general populace will likely remain confused, automotive enthusiasts will now be able to differentiate between Audi’s all-wheel-drive system and its performance sports car subsidiary.

The company has officially taken its Quattro GmbH division and renamed it Audi Sport GmbH. Quattro (which means four) will now only refer to the all-wheel drive system and Sport (which means sport) will denote the high-performance RS cars, Audi-exclusive customization, and customer motorsport.  (Read More…)

By on August 16, 2015

Audi R8 V10

You’d be forgiven if you thought Audi’s performance division was called “RS”. After all, the Germans have a history of using letters to describe their more powerful offerings, such as BMW M and Mercedes-AMG.

In Audi’s case, it’s a bit more complex. While the cars themselves wear S and RS badging, the performance division is actually called quattro GmbH (without the capital Q, because Audi), which is the name of the all-wheel drive system that made the brand so popular with Group B rally fans. It’s compounded by the fact normal Audi’s wear the quattro nameplate when they sport all-wheel drive, so it’s not that exclusive of a name.

In Australia, Audi is looking to fix this organizational and marketing nightmare. Enter Audi Sport.

(Read More…)

Recent Comments

  • ToddAtlasF1: Driving Teslas is how pedophiles find one another.
  • FreedMike: This. Is it accidental that practically all the growth in this market has been with Tesla, which makes...
  • ToddAtlasF1: Thanks! That’s not the racing twin-cam. It almost looks like a mirror-image of a Crosley CiBa...
  • quaquaqua: The logo is the worst thing about my mom’s otherwise excellent Sorento, so I’m very glad to...
  • ToddAtlasF1: So you’d rather make lithium warlords and cobalt mine child-slavers the richest people on earth...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States