By on June 10, 2019

It’s not good PR for a brand hoping to snap up wary would-be converts, but it does suggest that Audi’s quality management apparatus is at least partly up to snuff.

On Monday the German automaker announced a voluntary recall of 540 E-Tron SUVs sold in the United States out of fear that a glitch could spark a large and hard-to-control fire. The E-Tron, a fully electric midsize SUV with a (happily) conventional appearance, saw its first full month of U.S. sales in May, moving 856 units. (Read More…)

By on May 6, 2019

While electric vehicles have improved by every metric, sourcing the raw materials necessary for their production hasn’t gotten any easier. In fact, with more mobile devices and EVs on the market than ever before, automotive batteries are becoming harder to procure with any reliability. Volkswagen Group, which has been on a tear to promote electrification following its diesel emissions crisis, knows this better than anyone.

Audi’s all-electric E-Tron SUV experienced several delays after VW Group encountered trouble in sourcing batteries at a reasonable price. As the company continues endorsing EVs as an important part of its future, its rhetoric is beginning to soften — with the company now taking another look at hydrogen fuel cell technology.  (Read More…)

By on October 22, 2018

Image: Audi

Audi’s first electric sport utility vehicle, the much-touted E-Tron, will arrive at dealerships a month later than anticipated. According to the automaker, a software development issue has stymied the rollout.

While nothing has reportedly busted, Audi claims it needs to obtain the necessary regulatory clearances for some ones and zeros that were modified during the development process. Normally, we would assume the applicable agencies would have been informed of this in advance, but we don’t know what Audi changed. All the manufacturer admits to is that alterations were made to benefit the customer.  (Read More…)

By on September 27, 2018

Image: Audi

Marketing materials aside, visitors to Audi dealers in the near future won’t see much of the new E-Tron crossover. They’ll have to ask about it first, and, if they’re in luck, there’ll be a demonstrator on hand.

Audi’s proceeding cautiously with its mass-market EV. For now, it’s only taking refundable reservations from customers, hoping that keeping the E-Tron out of the normal vehicle flow will help it turn a profit — a problem facing most EVs. (Read More…)

By on September 18, 2018

Image: Audi

Audi found itself preempted in a number of ways last night. Not only did the San Francisco unveiling of the brand’s new electric crossover take place not too far from the home of Tesla’s well-established Model X, it also comes as Jaguar’s I-Pace EV prepares to pop up at U.S. dealers. Meanwhile, rival Mercedes-Benz saw fit to debut its EQC electric crossover just two weeks prior.

The crossover’s side-view cameras — pods on the end of thin arms, replacing a traditional mirror (and not legal in the U.S.) — would have been revolutionary, had Lexus not revealed its Japanese-market ES last week. And, if that wasn’t enough, Elon Musk choose Monday night to reveal the hapless individual slated to become the first SpaceX tourist. The lucky bidder will be fired around the moon.

All of this took away from the unveiling of a conventionally styled utility vehicle tailor made to avoid striking terror into the hearts of non-EV fans. (Read More…)

By on June 26, 2018

Image: Audi AG

Audi had hoped to unveil a new challenger to Tesla’s electric throne at a Brussels marketing event, but the ill-timed arrest of its former CEO forced the automaker to shelve those plans. Rupert Stadler remains in custody, casting a dark cloud over the brand and the vehicle its engineers spent years developing.

What to do? Apparently, the solution involves bundling the car into a plane and sending it to America. (Read More…)

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