By on February 2, 2018

Aston Martin Rapide

Aston Martin is seeking a joint venture in China to ensure a future for itself in the world’s largest electric vehicle market, according to CEO Andy Palmer. The brand has previously stated it wants BEVs to account for roughly 25 percent of its global sales by 2030, with the remaining fleet adopting hybridized powertrains. However, Palmer said those early EVs sold in China may not wear the Aston name.

The automaker has also decided to build the RapidE electric sports sedan, limiting its production to 155 units sometime in 2019. While the model currently exists only as a test mule based on the gasoline-powered Rapide, Palmer claims the finished product will provide Tesla shoppers with what they should have been offered in the first place.  (Read More…)

By on October 27, 2017

aston-martin-vanquish Tom Brady Edition
I’ve already made the case against Aston Martin using Tom Brady as a brand ambassador. However, after months of marinating in a pool of semi-rational anger, I came to the realization that not everyone would view it as a step down from James Bond.

Brady was chosen specifically to appeal to the United States because Aston wants to bolster sales in North America. His eerily straight teeth and All American Good Looks™ were a marketing selection, albeit an incredibly boring one.

While I prattle on endlessly about how unsettling I find the man, what I find particularly bothersome is that we’re supposed to presume Brady is an automotive enthusiast and ambassador of good taste. However, I’ve never seen him doing guest spots on motoring shows and his penchant for the finer things appears to be nothing more than a byproduct of his being successful. So, when Aston announced the $360,000 car he spent five months helping design was finished, my eyes rolled so far back into my head that it induced a nose bleed and I subsequently passed out.  (Read More…)

By on October 7, 2017

2017 Aston Martin DB11 - Image: Aston MartinAston Martin, builder of premium British GT cars, does not sell nearly as many cars as it used to. In fact, Aston Martin’s 2017’s output will fall some 30 percent below the brand’s record volume from a decade ago.

But that’s only part of the story. Aston Martin’s global 2017 volume will be 36-percent higher than it was just last year. Moreover, Aston Martin sales will more than double in the next two years.  (Read More…)

By on August 30, 2017

2015 Aston Martin DBX Concept - Image: Aston MartinYour dreams of an upmarket, V12-powered, British version of the 1996 GMC Yukon GT can be put to bed. The production version of 2015’s Aston Martin DBX Concept will not maintain the concept’s bodystyle.

Production vehicles periodically trace very little back to the concept vehicles that were originally intended to act as previews. Indeed, the defining element of the DBX shown in Geneva in March 2015 is gone. “There are aspects of the car that have changed dramatically,” Aston Martin CEO Andy Palmer says, “perhaps none more so than the fact that it is now a four-door.”

Although the coupe format has been cast aside, Aston Martin’s boss believes the company will not have to trade beauty in exchange for true 4×4-ness. “If Aston Martin wants to survive, it must do a SUV,” Palmer says. And in this era, there are aspects of perceived SUV-ness that simply aren’t compatible with a two-door format. (Read More…)

By on June 27, 2017

Image: 1984 Aston Martin Lagonda, image via Hemmings

We’ve got a special treat for you today — this glorious Aston Martin Lagonda from that future dystopia now long past, 1984. And futuristic it was, when you consider this car was sprawled across luxuriously carpeted showrooms beginning in 1976.

So let’s go back in time. Is your leisure suit ready?

(Read More…)

By on May 19, 2017

tom brady aston

The notion of American football being included in a non-pickup automotive advertisement is already ridiculous. I have nothing against the NFL personally. It has an exceptionally broad appeal, but it evokes a sort of blue-collar stars and stripes forever type of pride that makes it a superb platform to promote army recruitment and Ford’s F-150.

So, when I found out that Aston Martin — one of the most sophisticated brands in history — was making Tom Brady the face of its next advertising campaign, I was understandably upset. Not quite catching your girlfriend in the backseat of a Kia with your best friend upset, more like your dad telling you he’s starting an emo band upset. There’s an overwhelming sense of confusion and a pressing urge to do everything in your power to stop it from happening, because you know it’s all an egregious mistake and feel that — deep down — they must realize it, too.  (Read More…)

By on May 19, 2017

Aston Martin Logo Emblem

Rumors that Aston Martin is destined for an initial public offering, either eventually or imminently, have persisted ever since former parent Ford offloaded the British luxury marque in 2007.

The brand has come a long way since Ford dropped it off at the orphanage by expanding into new segments, spawning a sub-brand, and entering the non-automotive realms of merchandise and luxury speedboats. As its trajectory increasingly mirrors that of recently spun-off Ferrari, sources claim an IPO is right around the corner. (Read More…)

By on March 21, 2017

AstonMartinRapide

We’re all used to driving curvaceous V12 sedans, right? Now, how would you react to news that your luxury automaker of choice planned to strip all fossil fuel-related hardware from it just to satisfy some squares with exceptionally strong regulatory powers?

That’s the situation for fans of the Rapide S, which Aston Martin claims is — in AMR guise — the world’s fastest four-door vehicle. Aston claims it just can’t keep building all of these 12-cylinder beauties in Europe’s regulatory environment. For some vehicles, gas has to go. And guess which model takes the first hit? (Read More…)

By on March 7, 2017

Aston Martin AMR

Aston Martin CEO Andy Palmer promised it at Toronto’s Canadian International Auto Show in February and today he delivered: the psychotic AM-RB 001 hypercar will shed its fax-machine name and henceforth will be known as the Valkyrie. Tremendous.

Oh, and Aston also used the Geneva Motor Show to introduce its own performance brand in the vein of AMG and M, to be called AMR.

(Read More…)

By on February 22, 2017

q-by-aston-martin2

Aston Martin is allowing customers to ruin tailor any of its current models through its updated Q commission service. These bespoke Astons allow shoppers to choose specialty themes or create a completely unique car from scratch. Some of the early results are reminiscent of Bentley’s more interesting factory customizations of the Continental, but Aston Martin seems to be taking it even further.

While much of the new paint and fabrics on offer are absolutely gorgeous, especially those in the aptly named heritage collection, it would be very easy to assemble some of the other collections into a legendary eyesore. (Read More…)

By on February 16, 2017

aston martin db4 gt

Who loves stick shifts? Aston Martin CEO Andy Palmer loves stick shifts!

In an industry that’s rapidly heading towards autonomous vehicles, “mobility solutions” and other high-tech dreams of a 21st century society, Old World charm is becoming increasingly hard to find. Leave it to a British automaker to take a stand for old technology.

During a speech at the Canadian International Auto Show this morning, Palmer declared his devotion to the antiquated row-your-own transmission, stating that Aston Martin will always keep the three-pedal lifestyle alive. (Read More…)

By on February 14, 2017

 

aston martin

Bill writes:

I am considering adding a fourth car to my family fleet, and I’m seriously weighing the options between a new Ford Mustang GT coupe with a manual or a 2005-2008 (or so) Aston Martin DB9. This would be a car I would drive around 3,000 miles per year.

In anticipation of your first questions, my other cars are a 2004 Honda S2000 AP2, which I plan to keep forever, a 2013 VW Touareg VR6 and an utterly original 1991 Mercedes-Benz 420 SEL (W 126) with just 113k miles. I can afford, within reason, higher ownership costs associated with a luxury GT as long as the engine doesn’t have to come out of the car for service (like seemingly every Ferrari before the 360).

It looks like a DB9 coupe with under 30,000 miles can be had for around $45k or so. I’d love to find a manual gearbox but they are rare.

Please give me three good reasons why I should run to my local Ford dealer and find a ‘Stang. Or not. Thank you! (Read More…)

By on January 27, 2017

Aston Martin Vanquish Volante S

Even though the DB11 highlights a marked transformation for Aston Martin, there are still a few sexy dinosaurs milling around its factory floors. The Vanquish is one of those dinosaurs and, last November, Aston debuted a 580 horsepower S coupe to keep it from supplicating for its own extinction. This month, the British automaker hacked off its roof to bestow unto us the Vanquish Volante S.

Unless your supercar is completely ridiculous-looking — and Aston’s tasteful examples typically are not — converting one into a droptop is a straightforward way to ruin its grandeur. Fortunately, Aston Martin has a decent track record with convertibles, thanks in no small part to bulging rear fenders and abundance of inoffensive style.  (Read More…)

By on January 22, 2017

Aston Martin Logo Emblem

Aston Martin filed a trademark for a thatched-diamond logo over the summer, designated primarily for small merchandise and marketing endeavors. It looks like two opposing Volkswagen emblems laid atop each other and is about as iconic as any random series of intersecting lines could be. Fortunately, it seemed like it would only appear on less-relevant Aston-related trinkets — with items like shaving kits, polo shirts, and attache cases being a worst case scenario.

Then, earlier this week, Aston Martin made a secondary filing that included those items, mobile devices, automotive chassis and vehicle designs. Meaning that the we will assuredly be seeing this new design on merchandise affiliated with Aston Martin and possibly even its cars. (Read More…)

By on December 12, 2016

aston martin db4 gt

As things get older they gradually become “priceless.” However, before that happens, there is a long period of grotesquely inflated cost mathematically intertwined with the object’s historical relevance.

When Jaguar announced they would resume production on the 1957 XKSS in 2017, they added up the D-Type’s success at Le Mans, Steve McQueen’s seal of approval, the car’s extremely limited numbers, and the tragic production-ending fire at the Browns Lane factory. A continuation car dripping with so much historical mystique wasn’t going to go cheap. Jaguar sold the nine “new” cars at $1.5 million each.

Aston Martin’s DB4 GT has a similar allure. It’s a low-production high-performance version of an already coveted classic. Even if you are filthy rich enough to own one, it probably exists in a temperature controlled garage next to other massively expensive vintage automobiles you dare not drive. Well, sixty years after being first introduced, Aston Martin plans to build twenty-five new track-only continuations of the DB4 GT. (Read More…)

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