By on January 13, 2020

Maybe it won’t be needed, what with a new sport-utility vehicle on the way, but Aston Martin’s deflated stock price and profit dive has the British automaker in search of a financial parachute. By that, we mean investors who can pump a little cash into the company while boosting shareholder confidence.

After a disappointing year, Aston Martin needs to chart a path to better finances, and a Chinese company that’s no stranger to endangered European brands might just be that sugar daddy. (Read More…)

By on January 7, 2020

Aston Martin was not under the illusion that 2019 would be a stellar year. After issuing a recent profit warning, the British automaker fired off another this week after realizing it ended up being a worse year than initially feared. Aston’s stock has lost 3 billion pounds in market value since the company’s initial public offering in 2018.

While retail sales were technically up last year, climbing 12 percent, total wholesales fell by 7 percent. According to the manufacturer, gains were made thanks to the redesigned Vantage (introduced in 2018). Unfortunately, that also caused some headaches. Despite being a six-figure car, at Aston Martin the model is technically an entry level, and its high take rate actually resulted in a lower average selling price across Aston’s business for Q4. Combine that with an overall increase in leased vehicles upping financing costs and you’re beginning to see part of the problem.  (Read More…)

By on November 20, 2019

After years of rumors and real-world development, Aston Martin has finally joined the SUV crew. Among its members these days? Bentley, Rolls-Royce, Maserati, Alfa Romeo, Lamborghini, and Jaguar, with the likes of Lotus and Ferrari eager to join this high-riding posse of automotive misfits.

The DBX is a two-row utility vehicle boasting a profile you can find elsewhere in the industry and an engine sourced from the Germans. It’s a twin-turbocharged 4.0-liter V8 borrowed from AMG, and it motivates this largest-ever Aston with 542 horsepower and 516 pound-feet of torque. Price? If you need to ask, you cannot afford. (Read More…)

By on July 31, 2019


Keen to expand into new segments and redefine itself as an auto brand, Aston Marin is now a publicly traded company with a crossover vehicle on the horizon. The plan, established by CEO Andy Palmer and about as novel as dirt, was due for a checkup last week. Sadly, the automaker was not released with a clean bill of health. Aston reported a pre-tax loss of £78.8 million ($92 million) in the six months ending in June.

Speaking with the media, Palmer argued that the company had done well in the first quarter but claimed economic conditions and dwindling dealer interest had hurt the business in Europe, the Middle East and Africa. The United States performed comparatively better — possibly due to the marque bringing on Tom Brady as a brand ambassador, even though at least two of the cars built with the athlete’s name on them have already passed through the secondhand market $100,000 below sticker. Unfortunately, minor victories weren’t nearly enough to keep the firm’s share price from tumbling downward like an allegedly deflated football. (Read More…)

By on July 3, 2019

Sometimes, motorcars of high specification end up off-limits to some markets due to issues relatively outside the manufacturer’s control: funding, distribution, or perhaps regulation. Aston Marton took a different approach with the Lagonda Taraf, and intentionally limited their super sedan to just one market.

Maybe that was for the best.

(Read More…)

By on April 16, 2019

Aston Martin’s Rapide, a super-sedan created by stretching the DB9, is essentially dead, with the last remaining examples of the limited-run Rapide AMR finding deep-pocketed buyers. And yet, like Frankenstein’s monster, the Rapide lives on, having had its V12 heart replaced by something altogether new.

Aston Martin has a “new” electric car to show off at Auto Shanghai 2019. It’s a discontinued Rapide converted to electric power and saddled with the Rapide E name, and it can be yours for a considerable sum of money. It’s anything but a green car for the masses. (Read More…)

By on March 15, 2019

British tabloid The Sun reported this week that the next James Bond movie will feature an all-electric Aston Martin Rapide E as 007’s featured ride in an effort to give the government-sanctioned killer a greener persona. While Bond films have featured countless vehicles, Astons are typically reserved for series’ titular hero — though he has driven a weird amount of Fords throughout the years.

Developed with loads of help from Williams Advanced Engineering, the Rapide E will be James’ first electric vehicle (watercraft and moon buggy excluded) and was an intentional decision on the part of the film’s director, Cary Joji Fukunaga, to update the character. “The decision was spearheaded by the film’s new director, who’s a total tree-hugger,” claimed The Sun’s unnamed source. “He is working directly with Aston Martin to get one of their electric cars ready for its big close-up.”  (Read More…)

By on February 21, 2019

The Rare Rides series is fond of Aston Martin, and has previously featured a Lagonda, Virage, and a bespoke V8 shooting brake. Today we have a look at the closest the brand ever got to making a British Mustang.

It’s a V8 Volante from 1988.
(Read More…)

By on January 22, 2019

Ever wondered what a bespoke shooting brake might look like if its donor vehicle were a long-wheelbase convertible? Wonder no more, for today’s Rare Ride is just such a vehicle, and is also an Aston Martin.

(Read More…)

By on January 10, 2019

The Buy/Drive/Burn series has been all about convertibles lately. We started with some $40,000 luxury entries from 2010, then upped the dollar figure with three more from 2009 that asked over $90,000 for the pleasure of their company.

Today we step back in time to the year 2001, and spend even more money. The cheapest drop-top here is over $120,000. Let’s go.

(Read More…)

By on January 9, 2019

Brits have now been grappling with their Brexit situation for what now seems like an interminable amount of time, with no shortage of digital ink and political hot air spilled about the subject.

Looking past all the posturing, however, a disorderly departure from the EU could contain serious ramifications for companies making products in Britain, and fancy-pants Aston Martin has initiated a contingency plan to handle a “no deal” Brexit. Prepping for a worst-case scenario, the company is stockpiling cars in … Germany.

(Read More…)

By on December 6, 2018

Image: Aston Martin

Aston Martin CEO Andy Palmer isn’t very trusting of his government’s plan to ban all internal combustion vehicles by 2040. The 55-year-old Brit had a few things to say about the UK’s intentions last year, none of them very kind to policy makers.

Since then, it seems he’s grown even more concerned about the legions of old Astons prowling the carriageways of his fair country. With this in mind, the automaker developed a way to “future-proof” emissions-spewing classics and keep them from becoming illicit Red Barchettas sought out by agents of a puritan superstate. You’ll have to hand over your inline-six or V8 first, but don’t worry — you can put it back. (Read More…)

By on December 4, 2018

Last year, Aston Martin revealed that its Zagato line would receive a shooting brake variant of the Vanquish, issuing a teaser photo of the model in red. Then the company went silent, leaving many wondering what happened. Apparently there was no reason to worry, as Aston Martin just released a pretty robust series of images highlighting the vehicle’s bold styling.

With this much fanfare, it must be getting close to launch. (Read More…)

By on October 16, 2018

The Rare Rides series featured a vintage Aston Martin once before, when we took a look at the luxurious Lagonda sedan from 1984. Today we move forward in history a few years to see a luxurious, large coupe that’s more along the lines of what you’d expect from the Aston Martin brand.

It’s a Virage, from 1990.

(Read More…)

By on September 11, 2018

aston martin db4 gt

British luxury car maker Aston Martin is putting a contemporary face on its company ahead of an initial public offering planned for October. On Monday, the company appointed Penny Hughes to the position of chair — a symbolic act in a slow-to-evolve industry historically dominated by men.

Hughes arrives at Aston Martin with an impressive résumé. Formerly head of Coca-Cola’s UK and Ireland operations, the new chair also served on the boards of Royal Bank of Scotland and telecom giant Vodafone. As it prepares to make 25 percent of its shares public, the increasingly high-profile automaker wants an infusion of fresh blood while remaining tied by the firmest of bonds to its storied history. (Read More…)

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