Subaru didn’t believe the Ascent would add much to the brand’s monthly U.S. sales totals.

A year ago, it looked like Subaru’s forecasts were right on target. Roughly 5,000 U.S. sales per month? Check. Incremental brand-wide growth? Of course. Negligible impact on competitors? Indeed.

But the Ascent’s early capacity for helping Subaru keep its loyal customers loyal has evolved into something quite a bit more useful for the constantly-growing Japanese brand. Ascent volume is rising, rapidly so, and Subaru’s unparalleled streak of year-over-year sales growth – now at 93 consecutive months – now appears in little danger of collapsing. (Read More…)

Approaching my Ascent tester behind a not-so-local dealer, I felt a presence. Like a pre-war bank, this thing was solid, monolithic, immovable, looming over all of humanity and granting entry to only a choice few. Given the profit Subaru’s going to make off these things, it’s not an inaccurate comparison.

The last Subaru I drove was an Impreza. Not a WRX or its hotter sister, but a stock Impreza sedan. You don’t see many of them. Before that, it was a Crosstrek. Or was it a Forester? No matter, really. Before that, it was a friend’s short-lived SVX, some 16 or so years ago.

Compared to those compact rides, the midsize Ascent crossover is like the HMS Dreadnought moored alongside a torpedo boat, and that’s exactly what Americans — or what Subaru thinks Americans — want. Thankfully, having found myself behind the wheel of a great number of crossovers of late, the Ascent at least held some quirks to set itself apart. (Read More…)

Subaru landed on these shores with a raft of cars and totally-not-trucks (thanks, Chicken Tax) that were certainly capable when shown a rough road but were, in a word, quirky. Since then, the Pleiades brand has filtered out some of its weirdness in an attempt to capture more customers but – as we will learn – still marches to the beat of its own drummer … or at least to the beat of a flat-four.

What’s changed since our first drive of the Ascent eight and a half months ago? Anything? Did the big Subie acquit itself well during the Polar Vortex? Does our Associate Editor wear army boots?

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Given my review of this machine earlier this week, today’s selection shouldn’t be too much of a surprise. Not only is it fresh in my increasingly cluttered brain, but I truly do believe the base Ascent represents a good value for money.

So long as you don’t want to tow anything, that is.

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The three-row crossover field is a crowded arena. Gearheads like us can rhyme off verbatim the critical differences between models. But the Average Joe or Josephine who’s simply trying to buy a machine that’ll ferry the brood? For many of them, it’s like trying to pick their favorite trumpeter out of a college brass band with 50 players.

Subaru’s killer app is, natch, the standard inclusion of all-wheel drive. Will mountain goat levels of traction, a quirky ad campaign, and 19 cupholders be enough to let it play the loudest in a noisy segment?

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Subaru went heavy on the family values motif as it rolled out the 2019 Subaru Ascent three-row crossover at the 2017 Los Angeles Auto Show.

The company used models portraying a happy family to show off the Ascent, only with a twist – this fictional family, called the Barkleys, is of the canine variety. Sure, there were actors portraying a happy human family, too, but Subaru was using only dog puns in its presentation.

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Subaru has talked about re-adding a large-ish machine to its lineup for the better part of a year, starting with a concept at this year’s NYIAS and culminating in a Twitter tweet announcing the model’s debut in L.A. on November 28th.

The name “Ascent” is apropos, accurately describing Subaru’s sales fortunes here in America. Having recorded a half-percent increase in year-over-year sales in October, Subaru can lay claim to 71 consecutive months of yearly month-over-month growth.

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