#ascent

If you purchased a new Subaru Ascent within the last few years, you may want to consider checking its recall status. The manufacturer is worried that 272,000 examples of the SUV could pose a fire risk and is recommending owners park them outside until inspections can be conducted. Though the turnaround should be relatively short, as Subaru already seems to be aware of what’s causing the problem.

Subaru didn’t believe the Ascent would add much to the brand’s monthly U.S. sales totals.

A year ago, it looked like Subaru’s forecasts were right on target. Roughly 5,000 U.S. sales per month? Check. Incremental brand-wide growth? Of course. Negligible impact on competitors? Indeed.

But the Ascent’s early capacity for helping Subaru keep its loyal customers loyal has evolved into something quite a bit more useful for the constantly-growing Japanese brand. Ascent volume is rising, rapidly so, and Subaru’s unparalleled streak of year-over-year sales growth – now at 93 consecutive months – now appears in little danger of collapsing.

Approaching my Ascent tester behind a not-so-local dealer, I felt a presence. Like a pre-war bank, this thing was solid, monolithic, immovable, looming over all of humanity and granting entry to only a choice few. Given the profit Subaru’s going to make off these things, it’s not an inaccurate comparison.

The last Subaru I drove was an Impreza. Not a WRX or its hotter sister, but a stock Impreza sedan. You don’t see many of them. Before that, it was a Crosstrek. Or was it a Forester? No matter, really. Before that, it was a friend’s short-lived SVX, some 16 or so years ago.

Compared to those compact rides, the midsize Ascent crossover is like the HMS Dreadnought moored alongside a torpedo boat, and that’s exactly what Americans — or what Subaru thinks Americans — want. Thankfully, having found myself behind the wheel of a great number of crossovers of late, the Ascent at least held some quirks to set itself apart.

Subaru landed on these shores with a raft of cars and totally-not-trucks (thanks, Chicken Tax) that were certainly capable when shown a rough road but were, in a word, quirky. Since then, the Pleiades brand has filtered out some of its weirdness in an attempt to capture more customers but – as we will learn – still marches to the beat of its own drummer … or at least to the beat of a flat-four.

What’s changed since our first drive of the Ascent eight and a half months ago? Anything? Did the big Subie acquit itself well during the Polar Vortex? Does our Associate Editor wear army boots?

Given my review of this machine earlier this week, today’s selection shouldn’t be too much of a surprise. Not only is it fresh in my increasingly cluttered brain, but I truly do believe the base Ascent represents a good value for money.

So long as you don’t want to tow anything, that is.

The three-row crossover field is a crowded arena. Gearheads like us can rhyme off verbatim the critical differences between models. But the Average Joe or Josephine who’s simply trying to buy a machine that’ll ferry the brood? For many of them, it’s like trying to pick their favorite trumpeter out of a college brass band with 50 players.

Subaru’s killer app is, natch, the standard inclusion of all-wheel drive. Will mountain goat levels of traction, a quirky ad campaign, and 19 cupholders be enough to let it play the loudest in a noisy segment?

Subaru went heavy on the family values motif as it rolled out the 2019 Subaru Ascent three-row crossover at the 2017 Los Angeles Auto Show.

The company used models portraying a happy family to show off the Ascent, only with a twist – this fictional family, called the Barkleys, is of the canine variety. Sure, there were actors portraying a happy human family, too, but Subaru was using only dog puns in its presentation.

Subaru has talked about re-adding a large-ish machine to its lineup for the better part of a year, starting with a concept at this year’s NYIAS and culminating in a Twitter tweet announcing the model’s debut in L.A. on November 28th.

The name “Ascent” is apropos, accurately describing Subaru’s sales fortunes here in America. Having recorded a half-percent increase in year-over-year sales in October, Subaru can lay claim to 71 consecutive months of yearly month-over-month growth.