Subaru didn’t believe the Ascent would add much to the brand’s monthly U.S. sales totals.
A year ago, it looked like Subaru’s forecasts were right on target. Roughly 5,000 U.S. sales per month? Check. Incremental brand-wide growth? Of course. Negligible impact on competitors? Indeed.
But the Ascent’s early capacity for helping Subaru keep its loyal customers loyal has evolved into something quite a bit more useful for the constantly-growing Japanese brand. Ascent volume is rising, rapidly so, and Subaru’s unparalleled streak of year-over-year sales growth – now at 93 consecutive months – now appears in little danger of collapsing. (Read More…)
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