At a recent Nissan truck and SUV event in Carmel, a senior Nissan rep indicated there is zero chance the Smyrna, Tennessee based operation will alter its winning mid-size pickup formula.
When asked about the prospects of a unibody Frontier, Dan Passe, Senior Manager of Nissan Brand Communications, laughingly responded, “We don’t normally comment on future product, but a unibody Frontier is not happening.”
Honda is encountering strong demand for its recently launched, second-generation unibody Ridgeline, but Nissan will not follow Honda down the dedicated lifestyle truck path.
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