By on April 2, 2018

April Fools’ Day is a great holiday when you’re 12 years old but, as an adult, there are only so many people you can trick into drinking spoiled milk outside of your own family without getting into trouble. The world just doesn’t have the same level of patience for a matured prankster. Corporate foolery is even less palatable, usually because it’s far too tame to be genuinely entertaining, or results in some social blunder highlighting a genuine problem.

The automotive industry frequently engages in April Fools’ pranks, but this year was rather dull. Porsche’s phony Mission E tractor was cute but felt a little lazy and Honda UK’s chop-topped CR-V resulted in some members of the press requesting Honda actually built it — something none of us agree with, as that monstrosity would be a pillar of bad taste. The best of the bunch was probably McLaren’s weird take on promoting efficiency, in which the supercar maker hinted everyone will become a soulless robot. It wasn’t the best we’ve seen; still, the staff clearly enjoyed taking a playful shot at its more uptight rivals.

Then there was Tesla’s joke, which saw CEO Elon Musk issue a series of tweets about the company’s pretend bankruptcy. The timing on this was admittedly not great. Tesla had a really bad month involving a stock price attempting to bore its way to the center of the earth, the biggest recall in its history, another Model 3 production shortfall, and an Autopilot-related fatality in California.  (Read More…)

By on April 7, 2017

Volvo Toy Car Grille

Last night, Volvo released a teaser video for a new vehicle it labeled as its “smallest coupe ever,” and I can’t help but feel that its marketing department dropped the ball on the timing.

The video introduces it as an ultra-modern, limited edition representative of a model specifically aimed at the next generation of consumers. Then, Volvo hinted that it might even be autonomous, and I assumed this was some wild concept vehicle never to enter production — but Volvo is already building it.

Of course, I felt like a moron when the big reveal finally came.  (Read More…)

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