By on November 24, 2020

The General Services Administration (GSA), responsible for managing services for federal agencies, issued a five-year federal contract to Uber and Lyft. Confirmed by Veronica Juarez, Lyft’s vice president of social enterprise and government, on Monday, the deal estimated to be worth somewhere in the neighborhood of $810 million and allows the ride-hailing firms to offer public agencies a direct line to their transportation services.

While federal employees have always been able to utilize the services, the new arrangement makes them semi-compulsory for some of the millions of government employees involved. Meanwhile, Uber and Lyft can now work directly with officials to promote their services. With the recent passing of California’s Prop 22, which issued special legal protections to ride-hailing companies, the duo seemed to be experiencing a run of good fortune late in the year. That doesn’t guarantee that they’ll suddenly become profitable entities. But they could be with sufficient government support — which seems increasingly likely for reasons we’re about to dive into.

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By on November 10, 2020

Uber is launching a new feature that allows riders book trips up to 30 days in advance. While supposedly innovative, it smacks of desperation following years of multi-billion-dollar losses and an inability to account for pandemic-related lockdowns. The company reported a $1 billion loss in the third quarter of 2020, noting that gross bookings declined by 10 percent year-over-year. While the assumption is that business will improve as more cities reopen, only its business-baked bookings and its increasingly popular delivery services seem to be making any headway.

Reserve, which is what Uber is calling its new booking program, seeks to be another round in its corporate magazine by allowing customers to schedule rides far in advance. But having it serve as a new revenue stream seems wishful thinking because it doesn’t appear to offer much beyond the typical Uber experience since one could already pre-book rides. What Reserve changes is how this is done. The new service adds a flat fee to booked trips that’s dependent upon location and demand.

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