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CLA, Redux? Mercedes-Benz Has a Strategy for Its A-Class Sedan
Taking a page from its own playbook, the launch of the littlest Mercedes-Benz sedan will mirror the steps taken by the brand when it foisted the CLA onto the American market in 2013.
According to the company, roughly three-quarters of early CLA buyers were people who had never before owned a Mercedes. The company thinks, likely correctly, it’ll be able to duplicate that feat when the A-Class sedan goes on sale late this year.
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