By on September 25, 2018

GM marketplace

General Motors has begun surveying how its drivers experience in-car multimedia, specifically the radio, as part of its new strategy to track customer habits and maximize the profitability of information. With 4G LTE WiFi connectivity now featured inside millions of GM vehicles, the automaker believes technology can be used to fine tune its future marketing strategies.

While an invaluable insight tool for advertisers, it’s also the perfect example of the kind of thing we’ve been complaining about for the last couple of years. General Motors is leaning into Big Data as hard as possible, meaning your personal information could soon be on the line — if it isn’t already.  (Read More…)

By on April 9, 2015

05 - 1976 Buick Electra Down on the Junkyard - Picture courtesy of Murilee Martin

Though one can now connect their smartphones and iPods to their vehicle’s infotainment systems, consumers still go gaga for AM/FM radio.

(Read More…)

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