By on January 18, 2022

We left off in Part II of our AMC Matador coverage during the model lineup’s second year on the market. The Matador was working overtime by 1975, as AMC marketed their largest car to the intermediate and large car buyers. Unfortunately, things only went downhill from there.

(Read More…)

By on January 10, 2022

AMC introduced its new Matador lineup into the very competitive intermediate (midsize) car market in 1971. It was a time when the company was making advances in build quality, streamlining, and an industry-leading all-encompassing warranty. And though the Rebel by any other name was selling decently, it wasn’t grabbing market share as AMC expected. Especially lackluster were sales of the Matador Coupe, a body style that was the top seller amongst its domestic competitors. As 1974 approached, AMC prepared to make some big changes to Matador, and introduce an all-new two-door.

(Read More…)

By on December 29, 2021

The American Motors Matador line was many things to many people during its run from 1971 to 1978. Built domestically and abroad, Matadors occupied more than one size class, a broad range of price points, and were even dressed in fashionable luxury garb for a while. Come along as we explore the world of Matador.

(Read More…)

Recent Comments

  • ajla: “lean times” maybe isn’t the best description but economic confidence is polling quite low....
  • jmo: Wage stagnation? Stocks slid today as companies are reporting surging wages due to the labor shortage. Not...
  • kcflyer: jmo I’m sure your right. Car prices are not up 30 to 40 percent. Meat prices are not up 80 to 120...
  • Matt Posky: The highest inflation rate in 40 years, new cars costing more than ever before, used cars going for 50%...
  • SCE to AUX: “While these are clearly lean times, I have to believe we’re living in a world where the average...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber