By on November 18, 2021

Top brass at Cadillac have made it abundantly clear they plan to exit this decade solely as the purveyor of electric vehicles. To that end, a swath of new model names have been floated, including the Lyriq which is set for the 2023 model year.

Now, thanks to internet sleuthing, we may have learned a few more of the names Cadillac has up its all-electric sleeve. They all end in ‘iq’ … except for one.

(Read More…)

By on August 13, 2018

2017 Cadillac XT5 - Image: Cadillac

Not everyone was a fan of Cadillac’s decision to dive into an alphanumeric naming plan for its models. Seen as an attempt to copy German brands like BMW, Audi, and Mercedes-Benz, General Motors’ luxury arm began aggressively chasing the trend in the new millennium. But a great many traditionalists still feel that alphanumeric names are best left to Japanese sports cars and European sedans sold in various shades of gray.

However, these dissenting voices voices will continue falling upon deaf ears at General Motors. Cadillac is sticking with the letters-and-numbers strategy and recently filed reserves with United States Patent and Trademark Office for just about everything starting with CT or XT.

Hopefully, you weren’t holding out for a revival of the Eldorado this century.  (Read More…)

By on April 22, 2015

LincolnContinentalConcept_10_Detail_Badge

Just as Cadillac embraces an all-new set of alphanumeric naming schemes, Lincoln is deciding that proper names may be better after all.

(Read More…)

By on October 16, 2014

Cadillac ATS New York Plate

Cadillac boss Johan de Nysschen has taken a lot of flak as of late for the brand’s moves to New York City, and to (albeit standardized) alphanumeric naming conventions. The first time, he took to Facebook to address his critics.

This time? De Nysschen took it to the source.

(Read More…)

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