Tag: Airflow

By on November 24, 2021

Today’s installment of the Imperial series is our seventh and coincides with the seventh generation Imperial. Officially it was the second-generation car under the new Imperial marque, an independent arm of Chrysler launched in 1955 to compete with the likes of Lincoln and Cadillac. The move to independence brought with it a resurgence of interest in the brand, as the Exner styled ’55 and ’56 Imperials stood out from the rest of Chrysler’s offerings visually, and in terms of quality and luxury. We pick up in 1957 when it was time for another new Imperial.

(Read More…)

By on November 19, 2021

Our Rare Rides Icons series on the Chrysler Imperial picks up today at perhaps the most pivotal time in Imperial’s history. As the model’s fifth generation concluded in 1954, Chrysler was also concluding development of its big secret plans for Imperial: A new luxury brand of exclusivity and prestige.

(Read More…)

By on November 12, 2021

Our history of the Imperial series continues today, as Part V coincides with the dawn of the Fifties. Imperial wasn’t in the best place after its long-lived fourth-generation model was parted by the cruel reality of World War II.

But Chrysler was determined to launch the Imperial of the Fifties in a big way, with more body style availability, the return of two wheelbases, and new technology.

(Read More…)

By on November 5, 2021

After its successful introduction in the Twenties, an Airflow-shaped misstep in the Thirties, and a return to its earlier formula in the latter part of that decade, big changes were in order for the new Imperial of the 1940s.

(Read More…)

By on November 2, 2021

Our series on Imperial continues today, after a strong start in the coachbuilt Twenties turned into a big aerodynamic flop in the Thirties with the Airflow Imperial. The error in judgment was immediately apparent; the Imperial with groundbreaking styling lasted only three model years.

Chrysler was determined to start Imperial over, and in its third generation returned to a much more conservative large luxury car template.

(Read More…)

By on October 22, 2021

Rare Rides Icons continues the history of Imperial today, after Part I left us neatly at what would become an unfortunate aerodynamic turning point. Ready for some Airflow?

(Read More…)

By on February 14, 2010

[Note: A significantly expanded and updated version of this article can be found here]

That air presented the greatest obstacle to automotive speed and economy was understood intuitively, if not scientifically since the dawn of the automobile. Putting it into practice was quite another story. Engineers, racers and entrepreneurs were lured by the potential for the profound gains aerodynamics offered. The efforts to do so yielded some of the more remarkable cars ever made, even if they challenged the aesthetic assumptions of their times. We’ve finally arrived at the place where a highly aerodynamic car like the Prius is mainstream. But getting there was not without turbulence. (Read More…)

By on January 5, 2010

The very first post-bankruptcy, Chrysler-brand advertisement was a true re-badge, literally replacing Lancias with Chryslers in the exact same advertisement. The second spot, which we ran yesterday, was a vague, year-end spot emphasizing history and heritage while showing only one modern car. Though it’s not a strict re-badge like the Lancia ad, the new Chrysler ad is, at the very least, based on some serious platform-sharing. Specifically the ad above, an Italian-language spot for the Fiat Group, is thematically identical to the Chrysler ad.

(Read More…)

Recent Comments

  • Detroit-Iron: F1, like the IOC, supports slave labour, human rights abuses, and validating dictators and other...
  • mcs: One of the things they discovered about the effectiveness of conventional masks with kids is that it kept them...
  • kcflyer: I did find it interesting that the n95 filters particles smaller than the openings in the mask by magicly...
  • kcflyer: at Arthur Dailey. Thanks for the links. Very helpful in general but none addresed my specific question as...
  • ToolGuy: @mcs, Do you think he got the promotion because he drove the “right” vehicle? If...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber