If you’re looking to add a subtherapeutic dose of sex appeal to your TLX, Acura has a new GT package with your name on it. The automaker claims the race-inspired offering embodies track-proven performance and marks the company’s racing heritage.
To Acura, this package may embody, symbolize, exemplify, personify, and represent all sorts of great performance-related concepts. What it actually delivers to the consumer is another story.
There’s desperation lurking in this package.
Japanese Automobile History In America 101: The Accord-based Acura Vigor became the Acura TL. The third-generation of that car joined the first Euro Accord-based TSX in Acura showrooms. Both were eventually replaced by less attractive, less desirable sedans, cars which were so much less successful than their predecessors that a new sedan strategy was required for the Acura brand. The fourth-generation TL and second-generation TSX are now extinct.
Alone, the 2015 Acura TLX is stepping in to fill a two-car void. (Read More…)
Even in the Acura TLX’s best sales month, the brand’s MDX and RDX crossovers still accounted for 55% of Acura sales in the United States.
With the TLX now consistently generating around three out of every ten Acura sales in America, it’s safe to say that Acura’s passenger car division is, for the moment, in safer hands than it was with the TL and TSX last year. Together, they generated 25% of Acura’s total volume in calendar year 2013, down from 40% in 2012 and 50% in 2011. (Read More…)
In September we asked if the TLX could restore Acura’s car business. In October, we realized that by Acura standards, the TLX could quickly end up as a hit. And now in November, with October 2014 U.S. sales results in hand, the Acura TLX is a hit.
We could apply all manner of qualifying statements: it’s early; other cars are transitioning to a new model year as Acura ramps up the TLX; year-over-year comparisons only highlight the dire straits which were afflicting the TLX’s predecessors; the TLX is relatively inexpensive and thus obviously a more justifiable proposition for buyers moving up to “luxury” cars.
Or, the TLX is exactly what potential Acura customers had been desirous of for years. Not too big, not too small. A choice between an efficient four-cylinder or a similarly efficient but far more powerful V6. Front or all-wheel-drive. Transmissions which, at least in terms of ratios, leapfrog the competition. Somewhat subdued but not unattractive styling. And an advertised base price below $31,000.
The result? Only four premium brand cars – 3-Series/4-Series, C-Class, ES, 5-Series – and only six premium brand vehicles – RX and MDX included – outsold the TLX in October 2014. (Read More…)
On October 1, after we asked TTAC readers late last month if the TLX could restore Acura’s car business, Acura reported 3884 TLX sales for the month of September 2014. This was a strong follow-up to the TLX’s 2286-unit performance during the latest Acura’s first month on sale.
3884 is a figure which, like most premium (or semi-premium?) monthly car sales totals, pales in comparison to the numbers put up by BMW’s vast 3-Series/4-Series range. 12,814 of those BMWs were sold in September, a 51% year-over-year increase. Mercedes-Benz C-Class sales slid 2% to 6285 units, the best C-Class month since December. (The C has been undergoing a transition into new W205 form.) Lexus ES sales jumped 18% to 5722 units. Mercedes-Benz E-Class volume fell 14% to 4883 units.
Yet among premium brand passenger cars, nothing else sold more often than the TLX in September 2014, not the Lexus IS, Audi A4, Infiniti Q50, Mercedes-Benz CLA, Audi A3, or the Cadillac CTS. (Read More…)
U.S. sales of passenger cars at the Acura brand are down 32% through the first eight months of 2014, yet total Acura brand volume is down just 3%, a loss of 3264 units. Acura’s trio of crossovers, including 66 sales from the cancelled ZDX, have improved 20%, a gain of more than 12,000 units, not quite enough to offset the car division’s 15,552 lost sales.
It’s a tough year on which to judge Acura’s car output. Acura is replacing the TL sedan, TSX sedan, and TSX wagon with a single model, the TLX sedan. The TLX operates in a broad and rather affordable price spectrum, with four and six-cylinder powerplants, front or all-wheel-drive, and eight or nine-speed transmissions.
But this year’s car sales decline at Acura is nothing new. Moreover, it stretches beyond the disappointing sales of the disappearing TL and TSX. (Read More…)
Acura has a habit of debuting concept cars that look nearly identical to the production version – which is part of the reason why we’re showing you the concept version of the Acura TLX, when undisguised photos of the real thing have surfaced.
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