Tag: acura rdx

By on November 6, 2018

2019 Acura RDX

It might not be the reality we want, but it’s the only reality we have. As car sales continue to dwindle (they’re down to roughly 30 percent of new vehicles sold), light trucks have picked up the torch at most brands, though some aren’t arriving fast enough to satisfy jittery executives in today’s stagnating market.

At two premium Japanese brands, the arrival of two crossovers in the scorching compact segment had exactly the effect their creators hoped for. Acura and Infiniti, faced with declining sales in recent years, had reason to smile in October. The recipe is working. (Read More…)

By on July 18, 2018

2019 Acura RDX

Acura would love it if we talked about the brand in the same manner that we did, oh, say a decade ago. Maybe the turn of the century. But we don’t, as vehicles like the second-generation NSX simply didn’t capture our imagination like the original. There’s no cheap, fun little car like the Integra anymore, and cars as a whole are vanishing from conversations as quickly as they fade from sales sheets.

Sales of Acura cars in the U.S. fell over 25 percent in June, year over year, and volume over the first half of 2018 was down 6.5 percent. That leaves Acura’s utility vehicles with the job of counteracting the loss — a difficult task for just two models.

For the freshest model in Acura’s stable — the totally revamped 2019 RDX compact crossover — June returned the news Acura execs were hoping for. (Read More…)

By on May 16, 2018

Acura RDX Prototype

Often found in its larger, older sibling’s shadow, Acura’s compact RDX crossover can at least boast of being the brand’s best-selling vehicle. Over the first four months of 2018, Americans picked up 15,326 of the little crossovers, versus the MDX’s 13,909.

But with popularity comes responsibility. As production begins in Ohio on the next-generation RDX, Acura’s smallest crossover must overcome its own falling sales in order to help reverse the brand’s flagging fortunes. (Read More…)

By on March 28, 2018

2019 Acura RDX

Acura’s reputation, at least as of late, has been that of a brand that’s lost its way. With the exception of the flagship NSX, the current lineup is, generally speaking, underwhelming.

The 2019 Acura RDX could be the first step back in the right direction for the brand, or it could be a dud. At a glance, it seems that Acura has the right idea, even if it expresses the message in eye-roll-worthy marketing gobbledygook.

Twist is up over the previous model by 28 lb-ft, thanks to a standard 2.0-liter turbocharged, direct-injection four-cylinder. Gone is the previous-gen model’s 3.5-liter V6. The compact crossover’s power output now stands at 272 horsepower and 280 lb-ft of torque.

(Read More…)

By on February 15, 2018

A guest showed up at the apartment yesterday, ready and prepared for when things got hot. No, stop thinking that, you weirdos — it was my landlord. He was replacing my smoke detectors. God.

Nice guy, I should point out, certainly the best landlord I’ve ever had. Anyway, as tends to happen with this fellow, we got to talking about cars. Also per the norm, he found himself on the fence regarding a purchasing dilemma — one that’s no doubt familiar to many readers.  (Read More…)

By on January 15, 2018

Acura RDX Prototype

Crossovers and SUVs are the gravy train from which just about every manufacturer is currently drinking, more than happy to quench the buying public’s seemingly insatiable thirst for high riding all-wheel drive machines. Acura’s been in the game for ages with the MDX, RDX, and departed weirdo ZDX.

After vanquishing the unfortunate guillotine grille from the rest of its lineup, Acura has set its sights on revamping its littlest crossover, the RDX. Yes, the word “prototype” is in the headline, but one can be assured that the machine shown here is virtually production-ready.

(Read More…)

By on December 21, 2017

2019 Acura RDX Prototype
This week, Acura teased the prototype of its third-generation RDX ahead of its world debut at the 2018 North American International Auto Show in Detroit. Claiming its to be the “most extensive Acura redesign in more than a decade,” the brand believes it will usher in a “new era” for the company.

While the shadowy images hint at more aggressive and angular styling, the RDX needs more than a pretty face to compete in an increasingly crowded segment. It seems as if every luxury automaker fields a midsize crossover these days, though often at higher price points than the RDX. However, Acura isn’t going to bunt here and hope a freshened model boosts this years’ weaker sales. It’s bringing an entirely new platform that’s exclusive to the brand.  (Read More…)

By on August 23, 2017

2017 Acura CDX - Image: Acura ChinaThe long-established U.S. auto industry is essentially impossible to turn on its head. An automaker can’t simply show up with a new brand or a new philosophy or new design tactics and instantly upset the apple cart.

Just as you can’t teach an old dog new tricks, it’s difficult to teach an old automobile market to adopt new buying habits. Market share swings are incremental. Progress is slow. At Acura, for example, facelifts of the TLX and RLX sedans and improved availability of the MDX (after moving some production to Ohio) will likely not combine to increase the brand’s market share by even one-tenth of one percent.

Given the difficulties faced by Acura in America — sales have fallen by more than a quarter since 2005 — Honda’s premium brand is turning its gaze to a larger, fresher, less established market. A market where buying habits are not cemented, where market share is still up for grabs, where market-specific vehicles are the norm.

And if Acura can soon succeed in China, where the brand has high hopes for the near-term, then Acura stands a much better chance of succeeding in America. (Read More…)

By on August 15, 2017

2018 Honda Accord Touring - Image: HondaThe Honda Accord is by no means a younger sibling, operating as the senior member of American Honda’s fleet.

More specifically, the 2018 Honda Accord will never be viewed as the little brother in the American Honda family, not with these substantial dimensions and MSRPs that reach deep into the $30Ks.

But the 10th-generation Accord is still a Honda. Just a Honda. Merely a Honda. Only a Honda. And while you might expect Honda to enjoy technological hand-me-downs from the automaker’s upmarket Acura brand, that’s not the way it works. Not when it comes to the Accord.

As a result, we’ll wait and see which hand-me-ups appear on the next all-new Acura, the third-generation 2019 Acura RDX. (Read More…)

By on January 22, 2015

All-New 2016 Honda Pilot SUV to Make Global Debut at 2015 Chicago

Within an hour of each other on February 12, Honda and Acura will debut the 2016 Pilot and RDX at the 2015 Chicago Auto Show.

(Read More…)

By on March 21, 2014

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“This life came so close to never happening” -David Benioff, The 25th Hour

A bit of fortuitous timing can make all the difference. Just missing a particular wave by even the briefest interval can radically alter a particular outcome.

(N.B. Unlike most Sunday Stories, this story is true. Names, dates and other details may have been modified.)

(Read More…)

By on January 31, 2014

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Everyone is eager to read Acura its Last Rites, but in the United States, it managed to outsell Audi last year. Despite having little to offer enthusiasts and traditional fans of the brand, the RDX and MDX are unqualified successes: the RDX outsells all of the small crossovers from Germany’s luxury bands (Audi Q5, Mercedes-Benz GLK etc.) with the larger MDX outsold only by the Lexus RX and Cadillac SRX respectively. As much as Acura touts the NSX as the future of the brand, what they could really stand to use is another crossover, one that slots below the RDX.

(Read More…)

By on June 6, 2012

Pursuant to our recent discussions of Honda’s spiral into the mundane – and the market’s warm reception despite this move, here’s another example of one of the big H’s vehicles picking up steam as it becomes more mainstream.

(Read More…)

By on February 9, 2012

Doing things The Honda Way involves as much blind faith in one’s methods as it does a quantifiable formula for success. While the company has had many successes (the 1973 Civic right up until the most recent Civic), there have been mis-steps, like the first-generation Odyssey and the lack of a V6 in the 1994-1997 Accords. The one common denominator is that no matter what, Honda remains convinced that their way is the best and only way of doing things, and they’re not interested in hearing any other opinions.

(Read More…)

By on February 7, 2012

Acura showed off their 2013 RDX, featuring a 3.5L V6 with 33 more horsepower than the outgoing model and substantially improved fuel economy.

(Read More…)

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