Tag: Acura ILX

By on June 11, 2012

Even though 85 percent of Hondas sold in North American are built on the continent, the strong yen is hurting the company’s Japanese exports to the point where Honda is losing money on them.

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By on June 6, 2012

With a few of our readers providing some particularly good insight into Acura’s ILX campaign based on their work in marketing, I’m submitting an ad for the TSX from 2009 for their consideration, as well as my own commentary.

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By on June 5, 2012

The ad, like all ads today, is aspirational, not reflective.  It is showing you something you want to be, not “a person like you would like these products.”  

The rest of the article talks about a sort of “aspirational fantasy” (my term, not theirs). JC Penny is trying to do it in their ad (discussed in the article) and Acura is trying to do it here. The problem is they haven’t quite got it.

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By on March 19, 2012

The launch of the Acura ILX kicked off on Sunday, and Acura told the crowd of assembled journalists that their new ILX sedan will cost “around $27,000”.

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By on February 7, 2012

In a forthcoming review of Steve Lynch’s book “Arrogance and Accords“, you’ll see that Acura was doomed from the start by inept management and internal politics that relegated the worst of American Honda’s corrupt to a division that needed its best players. On the other hand, they had the Integra, a wildly popular sedan that sold well – at the expensive of its prestige and Acura’s brand equity. Hoping to re-capture some of that magic is the ILX.

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By on January 16, 2012

With all of the leaks, it’s not so easy to be surprised at NAIAS. But I managed to learn a thing or two by attending. My top dozen takeaways:

1. Compared to a Lamborghini, a Ferrari seems…normal. Which isn’t necessarily a bad thing. (Read More…)

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