Tag: Abarth

By on August 11, 2011

I haven’t been to Italy, in 21 years. My cousins and I are having dinner together for the first time in 21 years. If I didn’t already know it, I’d have learned it now: males with Italian blood are obsessed with cars. My cousin Nicola even works for FIAT, in the seaside town of Termoli.

“Are there Fiats at Chrysler stores in Canada now?” he asks.

“Just the 500,” I inform.

“That’s not the real 500,” says Angelo, his younger brother. Two hours later, we’re in my Nonna’s garage. He pulls the tarp off a stunning, perfectly restored 1968 Fiat 595 SS Abarth. “Quest’è la vera Cinquecento!” he informs me.

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By on April 19, 2010

Ahead of Fiat’s 5-year plan presentations, Automotive News [sub] is reporting that the Turin-based firm is developing a four-door version of its 500 subcompact. And not just to take on Europe’s Opel Meriva and company: the 500 Multipla will be then fourth and final member of the US-market 500 family.

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By on January 21, 2010

Chrysler/Fiat CEO Sergio Marchionne has a handful of brand management on his plate, as he aligns his two firms for the future. Merging Lancia and Chrysler was an obvious move; creating one full-line brand (albeit with different names from market to market) is a lot better than trying to keep two distinct brands, although even with their powers combined, Chrysler/Lancia is going to have an uphill struggle. With Lancia “taken care of,” the biggest problem on Fiat’s plate is Alfa Romeo, which has reportedly lost €200m-€400m per year for the last decade.

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