Volvo Teases XC40's New Frunk

Volvo teased the electric version of its XC40 on Wednesday, timing it perfectly with a slow news day. As a result, the new model got quite a bit of media attention.

Unfortunately, there’s not much to say about the crossover. Beyond re-issuing the date for its official debut, Volvo was hesitant to provide details. The company was primarily concerned with explaining the XC40’s design, offering insight on underbody modifications and some sketches showing the electric variant looking quite similar to the standard model.

This forced the press to unilaterally glom onto the automobile’s new frunk in desperation. While the new storage compartment truly is the stuff of dreams (a trunk in the front?!?!), it was also one of the few items the manufacturer provided any information on. At least this will be a relatively short read.

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  • Jwee I think it is short sighted and detrimental to the brand. The company should be generous to its locked-in user base, treating them as a resource, not a revenue stream.This is what builds any good relationship, generosity to the other partner. Apple does with their products. My iPhone is 5 years old, but I keep getting the latest and greatest updates for free, which makes me feel valued as a customer and adds actual value. When it is time for a new phone, Apple past treatment towards me certainly plays into my decisions (as did BMW's - so long subscription extracting pigs, its been a great 20 years). Imagine how much good will and love (and good press) Polestar would get from their user base if they gave them all a "68 fresh horses" update overnight, for free. Brand loyalty would soar (provided their car is capable).
  • ToolGuy If I had some space I would offer $800 and let the vehicle sit at my place as is. Then when anyone ever asked me, "Have you ever considered owning a VW?" I would say "Yes."
  • ToolGuy In the example in the linked article an automated parking spot costs roughly 3% of the purchase price of the property. If I were buying such a property, I would likely purchase two parking spots to go with it, and I'm being completely serious.(Speaking of ownership vs. subscription, the $150 monthly maintenance fee would torque me off a lot more than the initial acquisition cost.)
  • ToolGuy "which will be returned as refunds to citizens of the state" - kind of like the Alaska Permanent Fund? Make the amount high enough and I will gladly move to California to take advantage (my family came close to moving there when I was a teen, and oodles of people have moved from CA to my state, so I'm happy to return the favor).Note to California: You probably do not want me as a citizen.
  • ToolGuy Nice torque figure.