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Go Smaller: Kia Seltos Debuts in Los Angeles
Kia’s Seltos was probably the worst-kept secret at the 2019 LA Auto Show. Hyundai Motor Group had already confirmed it as a global model earlier this year, teased it numerous times, and featured it on a gigantic banner outside the Los Angeles Convention Center prior to its official debut. But Kia still managed to surprise us.
Along with the U.S.-spec version of the Seltos, Kia also paraded two off-road concepts meant to preview future offerings. Positioned above the Soul, the new crossover is basically an oversized subcompact aimed at fleshing out the brand’s “SUV” lineup. While mostly conventional, it does offer some of the industry’s hottest trends (hidden pillars, contrasting roof, butch plastic cladding, etc) with enough attitude of its own to remain semi-distinctive. Most of that comes from a presumed ruggedness, enhanced by the brand’s edgy marketing.
Kia’s tagline for the vehicle is “Inspired by the Badass in You.”
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