#WentzvilleAssembly

Keeping its lucrative full-size pickup lines chugging along has proved a challenge for General Motors, what with workers in Indiana and Michigan shying away from factories due to COVID-19 testing, contraction of the illness itself, or fear of it.

The problem isn’t solely the domain of big truck and SUV plants. The automaker also has a problem with its midsize pickup plant in Missouri, but a solution is underway.

With the perennially popular Toyota Tacoma no spring chicken and the Nissan Frontier now older that the Dead Sea Scrolls, General Motors’ Chevrolet Colorado and GMC Canyon gained newfound — and far fresher — competition in 2019 from Ford’s returning Ranger.

There’s still life left in the current-gen models, which gain a (very) mild refresh for the 2021 model year, but GM is making sure the models don’t grow complacent. The automaker has now pledged $1.5 billion for a new generation of its midsize pickups. Good timing, too, as the Tacoma is expected to go all-new for 2023.

And that’s not the only thing GM needs to worry about.

The news out of Missouri today claims General Motors wants to invest big in its Wentzville assembly plant, a 3.7 million square feet facility located just west of St. Louis. The plant is home to the Chevrolet Colorado and GMC Canyon midsize pickups, as well as the aged Chevy Express and GMC Savana commercial vans.

According to local reports, GM reps seeking state incentives are in talks with the governor, with a potential $1 billion investment hanging in the balance.