#Voltswagen

We began April talking about Volkswagen’s April Fool’s Day prank that went awry, and we end the month back on the same topic. Circle of life!

We’re back on that topic because the Securities and Exchange Commission is investigating what happened.

While giving my opinion last week on the Volkswagen April Fool’s Day scandal, I wrote that I hope it would be the last time I posted about it.

Cue Ron White voice: “I was wrong.”

I hope this is the last time I write about Volkswagen’s April Fool’s Day faceplant this week.

Really, I do. The clicks are nice, but variety is the spice of life.

The reaction to Volkswagen’s epic fail of an April Fool’s Day prank seems to be running the gamut from “how dare they lie” to “Eh, it was dumb but who cares?”

So I figured that while journalists, academics, and others can make their opinion known on Twitter, I’d ask y’all what you think.

As you know by now, Volkswagen pulled the wool over the eyes of the automotive media, the business media, and the general public in a terribly executed April Fool’s Day prank over the past few days.

The company may have done more than anger a few people — it may have run afoul of regulators.

Late yesterday, news dropped that Volkswagen planned to change its name to Voltswagen. A lot of automotive journalists noted the date and called out the announcement as a premature April’s Fool prank, but further reporting seemed to confirm that the name change was indeed real.

Turns out that it really is an April Fool’s prank gone awry.

It’s no secret that we here at TTAC don’t agree on everything when it comes to cars, culture, or politics (Or sports. Using memes to troll staffers who cheer for rival teams is a favorite pastime in our Slack channel).

We don’t speak as one editorial voice, nor do we practice neutral news reporting — we allow for editorializing, analysis, and commentary/opinion, as long as we’re fair, factually accurate, honest, and upfront about any potential biases. It’s one thing I love about working here — I can, if appropriate, put a little commentary into a news post. Overall, I try to allow everyone to be free to express themselves.

Yet, for all our various viewpoints, sometimes we agree on something. And I was right there with Matt yesterday when he fumed about Volkswagen becoming Voltswagen. The change is official, by the way — VW confirmed it.

Volkswagen is either hellbent on destroying its brand appeal or we appear to be on the receiving end of an early April Fools’ prank because there’s a rumor going around that the automaker is going to be changing its name to “Voltswagen” to better encapsulate what an absolute cringe festival it has become.

Known best for offering unassuming but exceptionally nice to drive automobiles with styling that ages rather well, Volkswagen has been bending over backward to present itself as an EV manufacturer that’s chasing down all the latest trends. But your author is convinced that the initial feedback will be so overwhelmingly negative, VW will ultimately make some excuse and fall back to highlighting its more traditional aspects.