#Volt

„The naming of the Chevrolet Volt as the North American Car of the Year at the Detroit Auto Show last week is sparking some controversy,” reports the Chosun Ilbo from Korea. “The main reason for the skepticism is that the Volt has sold only some 300 units since its launch a month ago. It is the first time that a car with such limited sales has won the award.”

The real sales could be less. “A GM source at the motor show admitted that the Volt’s sales were refigured at the last minute for the award,” writes the paper. What really bothers them:

GM will do with its Volt what arch nemesis Toyota did with its Prius: Add siblings. GM plans two more plug-in hybrids, based on the Volt. Not right now, but in the next few years, Daniel F. Akerson, told the New York Times.

GM has invested $5 million in the Powermat wireless charging start-up, and they want to use the technology “to charge its soon-to-be-launched Chevy Volt hybrid electric car,” Businessgreen reports. They report from the UK, so they shall be forgiven the “soon-to-be-launched” this one time only. But to charge a Chevy Volt?

Good thing it’s t he kind of contaminated garbage that heals the wounds of a planet and nation, yes? GM insists that contaminated oil booms used in the Gulf of Mexico oil spill cleanup wouldn’t have been recycled by anyone else and that, according to John Bradburn, manager of GM’s waste-reduction efforts

This was purely a matter of helping out. If sent to a landfill, these materials would have taken hundreds of years to begin to break down, and we didn’t want to see the spill further impact the environment. We knew we could identify a beneficial reuse of this material given our experience.

Possibly even more importantly, all that bad British Petroleum PR would have just sat there bumming people out about the impacts of oil dependence. Thank goodness GM’s PR team had the experience to break it down, clean it off and transform it into good PR about the semi-petroleum-independent Chevy Volt.

This morning General Motors held a press conference at its Detroit-Hamtramck Assembly plant to announce that the Chevy Volt was in production, on sale, and will start shipping today. The Volt goes on sale in seven initial markets, with a national rollout in early 2011. Export sales will begin late next year.

While there were a number of journalists in attendance (including, significantly, a noticeable number from Japanese news outlets) and though there was some news to be made, this particular dog and pony show was more of a pep rally than anything else. Hundreds of assembly line workers from the plant attended the event and the speakers frequently praised them. When GM North America president Mark Reuss walked in before the event started, he made a point of congratulating each member of the GM management team that was in attendance. Ron King, UAW president, was busy so Gary Bernath stood in. He went out of his way to praise the locals at all the GM facilities involved in the Volt project, and he thanked Michigan Gov. Jennifer Granholm and other elected officials.

The official MPG(e) ratings for Chevy’s Volt and Nissan’ Leaf have been out for a few days. Finally, The Nikkei [sub] noticed something: Nissan’s “all-electric Leaf has gained bragging rights in the U.S. market after garnering a higher fuel economy rating than the Chevrolet Volt.” Bragging rights bestowed courtesy of the U.S. government.

Isn’t it great to have the government as your biggest shareholder? Makes for good photo-ops. For the second time, Barack Obama went behind the wheels of a Chevy Volt, with the world press in attendance. Actually, it was the Volt’s European twin, the Ampera.

The Prez. had to weigh national security and time at the NATO summit in Lisbon against checking out the range extended Opel, and the Opel won.

Did you know that the Volt’s most important and priciest ingredient comes from Korea? The Volt battery is made by LG Chem, the battery arm of the Korean company formerly known as Lucky Goldstar. Noises coming from Korea indicate that GM might be building more Volts than thought. How do the Koreans know that? GM ordered more batteries.

America – the greatest country on earth. At least when it comes to Chevy Volt prices. You think its $41,000 tag is expensive? Wait until you hear what the Europeans will have to fork over for the rebadged Opel Ampera, and the Volt will look like the greatest deal on earth. Especially after subsidies. Ready?

We’ve been hearing about the Chevrolet Volt for so long that it’s hard to believe that it is finally here. Or almost here. Close enough for a preview drive. And?

This is America man… you can have your electric car and your freedom too.

There’s no doubt about it, the Chevy Volt sounds best when you’re just selling the concept. And no wonder: the concept came was born of Bob Lutz’s unique insight into the American psychology… not to mention a psychologically-charged desire to rub the Prius’s nose in some mud. But what nobody seems to be pointing out is the fact that the flip side of being “all things to all people” is fundamental compromise. And in the case of the Volt, the risk is that it won’t be as good of an electric car as the Leaf and it won’t be as good of a gas-powered car as any other hybrid. If GM’s pitch that Volt equals EV plus Freedom doesn’t take, the car will go nowhere fast… so how does the first attempt strike you?

For a vehicle named after a unit of measure, the Chevrolet Volt is a difficult car to pin down. From its drivetrain to its efficiency rating, the Volt defies categorization. From price point to performance, it defies comparison. It’s a rolling contradiction, this car, part electric car and part gas-burner, part high-concept moonshot and part workmanlike commuter. And yet for all its mysteries, contradictions and (yes) compromises, the Volt is also a deceptively simple car to use. Which makes it what exactly?

When I embarked on the Volt press launch, I made a public promise to keep my impressions of the car itself separate from concerns about its overall viability. My review of the Volt is coming on Monday, but a new issue is already raising its head to confront GM’s extended-range electric car. The Volt’s home charger costs $490 on top of the Volt’s $41,000 (pre-tax credit) price, and costs another $1,500 to install. But, according to BNet’s Jim Motavelli, money isn’t the only obstacle to obtaining the home charger that’s necessary to tap the Volt’s 40 miles of electric range. EV advocate and Volt Customer Advisory Board member Chelsea Sexton, of “Who Killed The Electric Car? fame, is one of the first Americans to live with the Volt, and despite enjoying the backing of GM, she’s run into a problem that she and other EV advocates worry will blunt enthusiasm for home-charged EVs like the Volt: she needs a “time of use” meter.

While we are all waiting for Ed’s report on the Volt, let me waste some of your time by mentioning that GM will introduce the thing in China some time in the second half of 2011. They already concede that it will be a flop.

TTAC’s long been used to playing the “heel” of the auto journalism world, and sure enough, our skeptical approach to the Chevy Volt is already renewing accusations that TTAC “hates GM.” For the record, this accusation doesn’t fly. We have the tendency to obsess on GM because that company’s rise and fall is the most compelling story in the automotive world. To read GM’s history is to watch a person claw their way up a cliff by his bootstraps, and upon reaching the top, spend the next several decades strangling himself with the very same bootstraps. I challenge anyone who is interested in the world of cars to look away from that.

In any case, our Volt coverage has focused thus far on dispelling myths, so in the interest of seeking the truth everywhere, I thought we should take a moment to make a few Volt myths of our own. After all, despite planning to build only “10-15k” Volts next year and 60k in 2012, Automotive News [sub] says

Chevrolet is taking its message to a mass-market audience with television commercials during World Series broadcasts.

And even though my personal and professional obligations to the truth make me the worst marketing candidate ever, I may just have an idea of where to start…