#VolkswagenPeopleFirstWarranty
What's Missing In Volkswagen's New "Rain" Warranty Commercial?
This commercial is not a circa 1970 follow-up to 1969’s infamous Woodstock Music & Art Fair. It’s not a the result of marketers in the 1980s looking back 10 or 15 years. It’s not Volkswagen’s late-to-the-party retro take on counterculture. No, this is Volkswagen’s People First Warranty commercial from 2017. Today.
It is a wholehearted embrace of Volkswagen’s history. The Microbus. An original Beetle. Hippies.
“I think what’s powerful about it,” Volkswagen of America’s marketing director Greg Tebbutt says, “is we’ve got a heritage story that is unique to us and only we can tell.”
But there’s something conspicuously absent from the 60-second “Rain” spot.
Timothy Cain
Oct 13, 2017
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