#VolkswagenAtlasCrossSport

Part of the presentation that Volkswagen reps gave to assembled media in upstate New York last week centered on how Volkswagen has spent the last decade changing its product mix from one dominated by cars to one dominated by utility vehicles.

Today's QOTD is pretty self-explanatory. What vehicle that debuted here in Chicago caused you to sit up and take notice?

Several years ago now, I called the Volkswagen Atlas three-row “ German comfort food.” It remains that – a boxy, slightly bland crossover that nonetheless does the basics well.

Enter the Cross Sport, which is supposed to liven things up, at least a little, by being lowered and shortened, while losing the weight that comes with the nip/tuck and the removal of the third row of seats (at least in theory. With all-wheel drive, the 2.0T is a skosh heavier than a four-cylinder, three-row Atlas. Generally, however, the two-row is lighter.). The front facelift that matches the larger Atlas is also meant to make things more interesting.

These changes only go so far. But that’s not necessarily a bad thing. Here we have a vehicle that is smaller but no less comfortable, and as you will see, that is just fine.

What happens to an OEM that may have been caught napping while its competitors race to fill every possible niche with crossovers?

It takes its three-row crossover, lops off the third row and some rear space, gives it a name that plays off the existing moniker, and puts it out there.

Hence we have the 2020 Volkswagen Atlas Cross Sport, which shares its platform with the Atlas (the wheelbases are even the same) but loses about three inches of length and a bit more than two inches of height while offering seating for just five.

The annual sales volumes of Volkswagen’s U.S. arm, if placed on a line graph, would resemble deep sea swells, rising and falling by significant amounts as the company reinvents itself again and again. Today, Volkswagen of America is an SUV-heavy automaker that really wants you to think about eco-conscious electric cars.

The utility vehicles are here. More are on the way, but so too are a selection of EVs. With 2019 sales now on the books, we can look at the current wave and speculate as to its final height.

Readers might not nod their heads in agreement after seeing this headline, knowing full well it denotes the appearance of another crossover on the avenues and byways of America, but Volkswagen would respectfully disagree. For the automaker’s American arm, it most definitely is a good thing.

Eager to make new friends following the brand’s disastrous diesel affair, Volkswagen changed course, pledging to give Americans more of what they claim they want. And it seems the effort paid off. Arriving at dealers in May of 2017, the mid-size, made-in-America Atlas crossover has proven a sales coup. Through September, more than one-fifth (21.5 percent) of Volkswagens sold in the U.S. in 2019 bore the Atlas name. Volume is up 39 percent, year to date.

If having one Atlas is a good thing, surely having two is better? From a sales and revenue perspective, Volkswagen certainly hopes so.

The 2020 Volkswagen Atlas Cross Sport brings a rakish rear hatch to the refreshed Atlas line, but limits the midsize crossover’s seating configuration to five passengers. Once nestled inside VW’s upcoming Atlas variant, those five occupants will enjoy VW’s next generation Car-Net technology platform, while drivers can expect to be coddled by upgraded driver assistance technologies.

The Cross Sport applies an Audi Q7-esque not-a-coupe treatment that dials up the elegance, even when concealed by camouflage vinyl. If this is all it takes for buyers to feel like they’re avoiding the soccer parent image, then VW can expect to attract a style-sensitive buyer pool ready and willing to lose the small third-row seats. Even though the rear overhang is 5.7 inches shorter than the standard Atlas, it gains storage capacity in the transformation as a result of the removal of those rear seats. In its place is a flat load panel that covers a space-saver spare tire and optional Fender subwoofer. There’s actually a decent volume of unfinished storage capacity I’d expect many owners to find useful for infrequently used items.