Listen Up: Amazon Putting Alexa Into More Automobiles

Amazon is striving to put Alexa, the home assistant/listening device, into more automobiles in the coming years. As a result, the company is working feverishly to enhance her vehicular-related capabilities — including wriggling her way into the embedded software systems of new cars.

On the surface, it sounds great. Networking your car with your smart home device opens up a bevy of new conveniences and Alexa should also help your car get better at understanding everyday voice commands. In the future, you’ll be able to order groceries, check the stock market, call the office, and adjust the thermostat of your house and car without ever having to take your hands off the steering wheel. But this also opens up a bevy of concerns, now that we know Amazon’s employees listen to and record pretty much everything you say to the device — sometimes doing the same for background conversations that were never intended for Alexa’s ears.

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Talking Cars: Amazon Lets Loose Alexa Software Kit for Infotainment Systems

You’re likely familiar with Amazon’s cloud-based virtual home assistant Alexa. She’s the little voice that lives inside the Echo, a device which allows consumers to manage their calendar, set alarms, create a shopping list, adjust the thermostat, play music, and a multitude of other functions all via voice command. However, if you’re anything like me, you probably just ask Alexa to tell you bad jokes and read the morning news.

Alexa has found her way into cars lately — most notably those produced by Hyundai, thanks to a partnership with Amazon. But it looks like she’s about to find her way into a whole bunch more. On Thursday, Amazon announced the Alexa Auto Software Development Kit, which provides developers a way to easily integrate all of Alexa’s functions into automotive infotainment systems.

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  • Wjtinfwb My comment about "missing the mark" was directed at, of the mentioned cars, none created huge demand or excitement once they were introduced. All three had some cool aspects; Thunderbird was pretty good exterior, let down by the Lincoln LS dash and the fairly weak 3.9L V8 at launch. The Prowler was super cool and unique, only the little nerf bumpers spoiled the exterior and of course the V6 was a huge letdown. SSR had the beans, but in my opinion was spoiled by the tonneau cover over the bed. Remove the cover, finish the bed with some teak or walnut and I think it could have been more appealing. All three were targeting a very small market (expensive 2-seaters without a prestige badge) which probably contributed. The PT Cruiser succeeded in this space by being both more practical and cheap. Of the three, I'd still like to have a Thunderbird in my garage in a classic color like the silver/green metallic offered in the later years.
  • D Screw Tesla. There are millions of affordable EVs already in use and widely available. Commonly seen in Peachtree City, GA, and The Villages, FL, they are cheap, convenient, and fun. We just need more municipalities to accept them. If they'll allow AVs on the road, why not golf cars?
  • ChristianWimmer Best-looking current BMW in my opinion.
  • Analoggrotto Looks like a cheap Hyundai.
  • Honda1 It really does not matter. The way bidenomics is going nobody will be able to afford shyt.