#VirtualShowroom

Yesterday was Amazon’s self-proclaimed shopping holiday — “Prime Day” or, as we like to call it, “the Lonesome Christmas.” But you already knew that, because our corporate overlords mandated a reminder necessary to help procure the revenue that yields us the modestly priced vehicles and canned soups we’ve become accustomed to.

Unfortunately, if you were surfing the website in the hopes if finding a good deal on an automobile, you were out of luck. Amazon didn’t have cars as of yesterday, but it’s making swift progress on that. The digital retailer launched a research site in 2016 that allowed customers to gather information while amassing auto parts, accessories, and tools — which can be purchased and delivered to your home.

The site is now taking things a step further, adding real cars. As of July 18th, its partnership with Hyundai extends beyond just Alexa integration via the automaker’s Blue Link technology. Amazon Vehicles promotes actual, physical cars, allowing you to browse and customize them much like you would a pair of pants, via a virtual showroom.