#VehiclePricing

August saw Tesla Motors slashing prices on practically everything that wasn’t the Model 3. The automaker has a history of endless shifting trims and pricing, and the most recent round of changes focused entirely on top-spec versions of the Model S and Model X. Earlier this month, base-model MSRPs received a haircut.

Assumedly, the automaker wants to move its existing inventory while production of the Model 3 progresses towards the coveted 500,000-units-per-year mark. Yet that ambitious goal is still miles away.

Tesla has been hesitant when it comes to providing sales figures and, while it has begun releasing delivery numbers on a quarterly basis, making monthly estimations is extremely difficult. The automaker said it hit its target of 47,000 units for the first half of 2017 but also referenced a “severe production shortfall” that hindered sales during the second quarter. It plans to make up the difference through the rest of the year and the pricing shift is likely to play a factor.

How much are you saving, exactly, if you buy a Tesla now?

Jeep announced pricing for the Grand Cherokee Trackhawk this week and whether it’s a good value or not largely depends on your priorities. At $85,900 with an additional $1,095 destination charge, it’s essentially the same price as the Dodge Demon before dealer markups. That’s roughly $20,000 over Dodge’s four-door Charger SRT Hellcat, which uses the same supercharged 6.2-liter V8 engine delivering an identical 707 horsepower.

So, how do you plate the price to make it appear more appetizing? Direct comparisons. Midsize performance SUVs sit in an odd category almost entirely dominated by premium German vehicles and two less-lavish American models using a seven-year-old platform derived with help from Daimler. What sets the Trackhawk apart is it’s the most bonkers of the bunch and manages its madness at a lower price point than the competition.

A limited lineup for the diesel-powered 2018 Chevrolet Equinox has resulted in official pricing that ranges from a low of $31,435 (including delivery) for the Equinox LT to a high of $35,680 for an Equinox Premier AWD Diesel with no options.

Maxed out, according to CarsDirect, the Equinox Diesel becomes a $40,195 compact Chevrolet crossover once the Sun/Sound/Navigation and Confidence/Convenience packages are added to the Premier AWD.

But how much extra does the diesel-powered Equinox actually cost?

That’s more difficult to determine.

Dodge announced pricing for the 2018 Challenger SRT Demon today — not that it matters, as dealers will do everything in their powers to not adhere to its MSRP. However, the starting point for their gouging occurs at $84,995, which includes the gas guzzler tax but not a $1,095 destination fee.

The good news is there are loads of optional extras that only cost a dollar, even though those are gimmick prices already rolled into the vehicle’s initial value. That won’t make it any less fun when you tell your neighbor about it, right before you wrap your freshly minted Demon in a car cover and store it for eternity.

Let’s get into what an extra dollar can get you on this 840-horsepower garage queen!

Dodge’s target demographic for the SRT Demon, which is presumably Hellcat owners with leftover money, will be relieved to learn that the straight-line monste r will be priced “well below ” six-figures. That’s a bargain considering that the majority of production vehicles that can approach its quarter-mile time are priced using the phrase “of a million dollars” as a reference point.

While it is a little surprising that Dodge isn’t trying to get excited shoppers to shell out more for the Demon, it has far more value to Fiat Chrysler as a media darling. Even at a much higher cost, it would still be too low volume to be a genuine money maker — but the positive attention it garners for the brand is invaluable.

While still exclusive, Porsche is gradually becoming a more populous and profitable brand. It delivered 238,000 vehicles last year and posted an operating profit of $4.1 billion — a 14-percent increase over 2015’s accounting.

A little back-of-the-envelope math places the per-car profit at roughly $17,250. As a premium automaker, you’d expect it to rake it in on every vehicle sold. However, Porsche doesn’t limit production to the same extent that Ferrari does in order to maintain artificially high prices. And it absolutely decimates other premium brands that offer exclusivity at a higher volume. BMW and Mercedes-Benz both hover at around $5,000 in profit per car.

Porsche seems to have struck an ideal balance. While its per-car profit was actually higher a few years ago — $23,000 in 2013 — it wasn’t making quite as much money overall. At the time, Bentley pulled in roughly 21 grand per unit and sold fewer vehicles overall. Since then, Porsche has shifted some of its focus downmarket, introduced the Macan, expanded its volume, increased income, and still managed to maintain a sweet profit margin on every vehicle sold.

How did it manage that? Basically, the same way Ford wrangles its F-150.

Alfa Romeo claimed the Giulia would start under $40,000, and the automaker has kept its promise.

It may be time to start getting cautiously optimistic about Alfa’s comeback, especially considering what the sedan offers for the money and where this price point places it in the market.

Fiat’s pain is your gain, assuming you are in the market for something small and quirky.

As expected, the company’s revamped pricing structure will drop the sticker on many of next year’s models. That includes a $5,205 reduction on the company’s squirrely little scorpion, the 500 Abarth, if outfitted correctly.

Tesla’s Model S 60 has come and gone only to show up again as the “bargain” Tesla, even though it’s actually just a cheaper Model S 75 with a stingy computer.

Now, inside information suggests it’ll be going up in price even if you decided not to add the company’s cool new transparent roof. With the automaker seemingly hoping to squeeze every last buck out of its lineup, the top-flight versions of both of its models have now been propelled into the pricing stratosphere.

Subaru has coughed up how much the all-new 2017 Impreza hatchback and sedan will cost.

The new Subies offer a few surprises in regard to pricing, especially on the higher trims, and a shocking loyalty to the five-speed manual transmission — an increasingly rare beast in the automotive landscape.