Rivian Rolls Back Price Increase After Making Everyone Angry

On Tuesday, Rivian announced it would be increasing vehicle pricing by roughly 20 percent to account for higher inflationary pressures and higher component costs. It’s not the first electric vehicle startup to do so, or even the first automotive business that realized the hectic economic situation has created a window for expanding profit margins. But it was one of the few to get slapped in the face, metaphorically, after trying to get away with it.

Shares of the company began plummeting almost immediately as it endured widespread criticism, then people started canceling reservations. The plan would have made the $67,500 Rivian R1T electric pickup an $80,000 vehicle, while Rivian would have tacked on an additional $10,000 to the R1S SUV for a new ballpark total of $85,000. This included preorders, which would help to explain why everyone went bananas. But that particular aspect of the plan has been abandoned in an effort to save face and money.

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Car Loans Get Longer, Rental Vehicles Get Older

While nobody needs to tell you that the economy isn’t in good health, we should at least hip you to the latest automotive trends relating to the financial purgatory we’re currently living through. Ford sent a memo to dealers last week indicating that it would be removing the minimum FICO requirement for 84-month financing, indicating that the industry may soon normalize auto loans that are even longer than the 72-month whoppers that have grown in popularity over the last several years.

Meanwhile, those needing a vehicle intermittently will find that rental rates have not been declining as hoped. Despite analysts previously suggesting that auto pricing may stabilize through the fall, we now look to be going into the holidays facing familiar high-priced troubles — and there’s really no reason to think that’s going to change after 2022 gets here.

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How Long Are Vehicle Prices Going To Remain Insane?

With just about every resource trading at unappealing premiums, now may not be the time to make any major purchases unless you’re a financial masochist or so wealthy that the normal rules of living no longer apply. But it remains a seller’s market for just about everyone, including the plebian masses. Giant, unaccountable financial institutions will happily purchase your home and there’s a sea of disenfranchised people who will give you their last dollar if you can help them make sense of an increasingly hectic world. In the automotive sphere, we’ve seen dealerships and rental agencies hungrily scooping up secondhand automobiles for unheard-of prices just so they’ll have something on the lot.

The end result is a lot of overpriced merchandise that larger businesses are desperate to buy so they can pass on their elevated expenses to the customer. We’ve already covered the stupidly high prices surveyed consumers claimed they’d be willing to spend on a new vehicle. But there have been numerous reports claiming those days are coming to an end, with just as many suggesting we’re still in the thick of it. Yours truly has been wondering just how close to reality those assertions happen to be.

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Flip This Porsche: Automaker Hopes to Stop Future Speculators

The secondhand market for sporting automobiles is a bubbling cauldron of volatility with one assurance — rarer is always better. Being racy doesn’t hurt resale value, either. That’s why track-focused manual transmission Ferraris go for an exorbitant premium on the secondhand market against their more casual counterparts. It’s also why certain the versions of the 911 can be resold at over double their original MSRP. But Porsche, like many high-end performance manufacturers, is getting sick of customers purchasing their vehicles for the sole purpose of flipping them.

The German automaker says it’s extremely aware of what is going on in the secondhand market and actively wants to take steps to crack down on for-profit flipping. It has also, perhaps inadvertently, made some headway already by bringing the 2018 911 GT3 to market with a manual transmission — potentially devaluing the manual-only 911 R. This has annoyed some capitalists hoping to resell the R at triple its original value. To that Andreas Preuninger, head of Porsche’s GT division, says “we’re not a hedge fund.”

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  • Formula m Same as Ford, withholding billions in development because they want to rearrange the furniture.
  • EV-Guy I would care more about the Detroit downtown core. Who else would possibly be able to occupy this space? GM bought this complex - correct? If they can't fill it, how do they find tenants that can? Is the plan to just tear it down and sell to developers?
  • EBFlex Demand is so high for EVs they are having to lay people off. Layoffs are the ultimate sign of an rapidly expanding market.
  • Thomas I thought about buying an EV, but the more I learned about them, the less I wanted one. Maybe I'll reconsider in 5 or 10 years if technology improves. I don't think EVs are good enough yet for my use case. Pricing and infrastructure needs to improve too.
  • Thomas My quattro Audi came with summer tires from the factory. I'd never put anything but summer tires on it because of the incredible performance. All seasons are a compromise tire and I'm not a compromise kind of guy.