#VehicleDesign

Over the weekend, your author was wandering through a massive parking lot in mixed company and was asked why modern vehicles are so much larger than their predecessors. It’s a frequent question and one that requires an answer that seems counterintuitive on its face.

While consumer preferences have trended toward larger automobiles of late, it’s actually the United States’ regulatory landscape that has been steering us toward gargantuan vehicles. Safety standards have required the implementation of systems that often won’t fit into older/smaller designs and loopholes in the Corporate Average Fuel Economy (CAFE) standards have resulted in manufacturers sizing up models to exploit regulatory blind spots.

It’s easy to pile on with criticism of the metaverse and Mark Zuckerberg’s ridiculous virtual reality fantasies, but there are plenty of practical uses for the technology. Honda used VR to continue pushing forward with vehicle design during the pandemic. 

With Cadillac torpedoing any hope we had that the touchscreen trend might come to swift end, we started digging around to see the latest and greatest interior screen experiences automakers are hoping to push onto the market. The worst offenders cropped up in concept vehicles, though most automakers aspire to equip future models with more screen space than you’ll know what do with — see China’s Byton for an example.

As for less speculative specimens, Audi had us covered. The brand’s MMI Touch Response infotainment system sacrifices physical controls for three rather large interactive displays. Limited to higher-end models (A6, A7, A8, and Q8), MMI groups a 12.3-inch digital gauge cluster, 10.3-inch central console, and a smaller 8.6-inch display for controlling the HVAC system. Apparently, that’s the interior Audi wants to run with for all future vehicles while it works up something new.

Jaguar is apparently considering bringing the XK out of retirement. Discontinued for the 2015 model year, the automaker didn’t see much reason to keep it around with the F-Type being such a success.

Hanno Kirner, Jaguar Land Rover’s director of corporate strategy, now claims the time has come to commence work on a 2+2 F-Type. However, the brand wants to further re-establish itself as a sports car manufacturer. The F-Type was a good start, and the spiritual successor to the XK will further that goal. But Kirner, along with design head Ian Callum, wants to see a whole family of new sporting vehicles populating Jaguar’s stable within the next decade.

Today, TTAC’s editors present their annual round-ups for 2015. Sajeev brings you his winners and losers in the highly subjective field of design.