#VWMicrobus

Volkswagen is bringing back one of America’s iconic and beloved vehicles, the microbus, as fully-electric van. Made official over the weekend, VW’s announcement indicated a production version of the horrendously named I.D. Buzz Concept would appear in North America, Europe, and China for 2022.

Showcased earlier this year at the Detroit Auto Show, the vehicle is an unabashed nostalgia-machine with enough modern features to keep itself contemporary and betray some of its retro charm. But didn’t we already do this over a decade ago? Immediately after the new millennium, it seemed like most automakers had something on offer to satiate Baby Boomers’ lust for the past. The Chrysler PT Cruiser, Ford Thunderbird, Ford Mustang, Dodge Challenger, Plymouth Prowler, Mini Cooper, Chevrolet HHR, Chevy SSR, and even VW’s own New Beetle all arrived as part of this slightly awkward push to bring back the glory days of the those enjoying their youths in ’60s and ’70s.

The forthcoming Volkswagen van may, if you’ll excuse the terrible pun, have already missed the Microbus. While the vehicle possesses a charm that supersedes age, it might have been more welcome fifteen years ago. Boomers, who would be the most likely to purchase such a vehicle, are getting older — perhaps too old to want something like this. But maybe they’re not the market the German automaker is going for.