Journalist Randy Essex of the Detroit Free Press took to those same digital pages last week to discuss how great his new car-free life is, even during the life-threatening cold of the polar vortex.
To which I say, good for him. If he’s happy living a car-free life in Detroit, more power to him. But his article is just the latest part of a conversation happening, at least in certain circles on social media, about going car-free.
This isn’t to pick on Essex. Again, if not having their own car works for him and his wife, that’s fine with me. To each their own, you do you, all that jazz. But going car-free won’t work for everyone, and urbanites, especially urbanite auto journalists, need to remember that.
Just when you thought you’d read the last article analyzing the vehicle purchasing habits of Millennials, here comes another from Canada’s largest national newspaper, the Globe and Mail.
“Why car companies spend so much time targeting hipsters” is the headline of Jon Cook’s story, which delves into the cringe-inducing ad campaigns automakers have crafted to lure young and hip people into showrooms.
The author touches on some valid marketing points in the piece, then un-ironically introduces people who embody the hipster stereotype to talk about what hipsters like themselves want.
For starters, “hipster” is not interchangeable with “Millennial,” and the tropes that come with hipsterdom do not necessarily resonate across the age spectrum occupied by Millennials (roughly, people born in the 1980s and ’90s).
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- Jeff S I rented a 2012 Chrysler 200 with the 4 cylinder from Enterprise for business travel and it was not a bad car but I would not buy one. I would have picked a Honda Accord, Toyota Camry, or a Ford Fusion over a Chrysler 200. I have known people that bought Chrysler 200s that had nothing but problems with them. I appreciate these old reviews and miss the old TTAC before it became what it is now with many articles that are slanted toward politics. Don't have to agree with everything but it is good to read an honest review of a car.
- Jeff S The Cybertruck was first unveiled and announced on Nov. 21, 2019. For over 3 years Tesla has been saying that this truck was going to be released soon. The mystique and surprise is no longer there. I think the Cybertruck is hideous but then I am not the target for this. Since its initial unveiling there has been the introduction of the Lightning, Hummer, and the Rivian truck. The anticipation of this truck and the mystique has faded. There will be a few that will buy this because they are hard core Tesla fans and some because it is different but Tesla should have been the first to market an EV pickup. GM is planning a compact EV pickup under the GMC brand starting at 25 MSRP. This should have been Tesla and Tesla could have downsized the Cybertruck to either a midsize or compact truck and been first. Tesla should have been first at the very least to release a smaller EV truck.
- Bloke Wow, this should make a big difference, to those catalytic converter thieves who don't have tools like 'angle grinders' with them.
- Carlson Fan The way the truck drops in the rear and the bed/tailgate become a ramp is genius! I'd buy it just for that alone!!! It would be awesome for loading snowmobiles and garden tractors in the back. However, my trucks need to be able to regularly tow heavy loads long distance, summer & winter. Sorry folks, current battery tech. isn't even close to what it needs to be for me to think even one second that a battery truck could replace my current ICE powered truck. An EV for a DD makes sense , but for truck you need a MUCH better battery.
- Inside Looking Out For midsize sedan it is too small. It basically is a compact car.