Honda Trademarks ADX Name for Acura Brand

Honda has filed to trademark ADX with the United States Patent and Trademark Office (USPTO), presumably so it can use the name for an upcoming luxury model. While Honda has previously sold vehicles with alphanumeric monikers ending in the letter X, that’s literally Acura’s entire lineup and it’s supposed to be delivering a few new models to round out its rather limited selection.

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Smells Like Special Edition: Ford Files Trademark for 'Black Diamond'

Ford has filed a trademark application to register “Black Diamond” with the United States Patent and Trademark Office. General Motors previously manufactured models using the name to denote limited edition models, such as the CTS-V Black Diamond Edition, which incorporated an especially sparkly paint color.

While the same could be true for Ford, there’s another possibility. The term is frequently used to denote a particularly rough patch of mountain trail or extreme ski run. The Blue Oval could adapt it for use on specialty off-road vehicles.

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Ford Patents Hybridized V8, Could Offer Glimpse Into Future Product

Ford is currently on the road to electrification. Right now, the manufacturer is working on an electric crossover based on the Mustang and a new hybrid powertrain. But it hasn’t been particularly forthcoming when it comes to sharing its industry secrets with the public.

Fortunately, an application filed with the United States Patent and Trademark Office could give us a glimpse into what Ford’s cooking up. While technically filed in July of 2018, the document was officially published just last week and quickly located by the patent-sniffing dogs from our sister site, AutoGuide, showcasing a “twin motor drive system” for hybrid vehicles. The accompanying diagram clearly shows the system mated to a V8, but the filing seems to suggest that the setup could operate with any engine that’s mounted longitudinally.

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Ferrari Seeks Patent for Elaborate Intake Amplification System

Ferrari has filed a patent application with the U.S. Patent and Trademark Office for a “device for the amplification of the intake sound” of an internal combustion engine. The system is a little different than the “Active Sound Design” populating many of today’s modern performance vehicles — a setup that involves piping in engine noises via the car’s sound system (à la BMW), through a speaker attached to the firewall (e.g. Volkswagen), or by redirecting some intake air through a diaphragm and into less-insulated areas of car (Porsche).

For Ferrari’s new system, the last solution seemed to be the best fit. But rather than running noise through a singular valve and pipe, the Italians want to use each runner of the intake manifold — presumably to create a richer and less-artificial sound. The patent request even states that the amplification pipe produces a noise that is “very pleasant to the human ear.” Filed in April of this year and clearly written by some super-intelligent automaton that’s obsessed with human ears, the system looks pretty complex.

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  • Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
  • Namesakeone I think it's the age old conundrum: Every company (or industry) wants every other one to pay its workers well; well-paid workers make great customers. But nobody wants to pay their own workers well; that would eat into profits. So instead of what Henry Ford (the first) did over a century ago, we will have a lot of companies copying Nike in the 1980s: third-world employees (with a few highly-paid celebrity athlete endorsers) selling overpriced products to upper-middle-class Americans (with a few urban street youths willing to literally kill for that product), until there are no more upper-middle-class Americans left.
  • ToolGuy I was challenged by Tim's incisive opinion, but thankfully Jeff's multiple vanilla truisms have set me straight. Or something. 😉
  • ChristianWimmer The body kit modifications ruined it for me.
  • ToolGuy "I have my stance -- I won't prejudice the commentariat by sharing it."• Like Tim, I have my opinion and it is perfect and above reproach (as long as I keep it to myself). I would hate to share it with the world and risk having someone critique it. LOL.