#Uber

The battle between the purveyors of ride-hailing apps and the State of California has been an interesting one. The West Coast’s gig economy looked ready to be nuked from orbit following the passing of Assembly Bill 5 (AB5), leaving a glassy crater of jobless part-timers and the corporations that were dependent upon them — even though the stated goal of the rule was to protect gig workers from being taken advantage of.

Uber and Lyft looked to be the most impacted by the new law, as their entire business structure revolves around managing fares for drivers whose status as “independent contractors” was up for debate.

Claiming that hiring drivers as full-fledged employees would make the existing business model untenable, Uber and Lyft suggested they were looking into alternative solutions while fighting legal battles that would effectively make them exempt from the new law. San Francisco Superior Court Judge Ethan P. Schulman threw cold water on that concept when he ruled against the duo, saying drivers were essential to ride-hailing operations and needed to be treated as regular employees receiving the full benefits they’re entitled to.

The corporations’ last hope was double down on threat to leave the state and hope a California appeals court would grant them an extension to stage another legal fight, or just comply with AB5… which is exactly what happened on Thursday afternoon.

As Uber contemplates ways to avoid having to close up shop in California following the passing Assembly Bill 5, Lyft is simply suspending operations as it waits to see how the appeals process works out.

On Thursday, the fuchsia-themed ride-hailing firm said it would not be able to maintain business as usual in the Golden State, citing several of the reasons we prognosticated in yesterday’s article about Uber mulling a franchise model. Included in the release was an inability to hire enough drivers in a manner that would appease the new law, resulting in reduced service (especially in suburban and rural areas), and a pricing increase deemed unfeasible for existing customers if implemented.

California took on the gig economy by passing updated labor laws (Assembly Bill 5) mandating companies treat contractors more like regular employees. Some predicted this would be the death knell for ride-hailing firms like Uber and Lyft, who are entirely dependent on them for their daily operations. Worse still, these companies remain unprofitable despite most of the the physical expenses being pushed onto drivers — who remain responsible for the upkeep of their own vehicles after receiving their cut of the fare.

Earlier this month, Uber CEO Dara Khosrowshahi published an op-ed in The New York Times suggesting contractors deserved better, but current circumstances dictated that the situation remain largely unchanged. He later suggested the service might have to leave California as it restructured its business model to appease new rules, saying it had to reclassify drivers as employees with all the accompanying benefits (paid leave, minimum wage, unemployment insurance, etc). San Francisco Superior Court Judge Ethan P. Schulman said that would be fine last week when he ruled that Uber and Lyft drivers were essential to operations and could not be treated as tangential to the business. He wanted to be absolutely clear that exemptions would not be made for ride-hailing firms, stating that it was “high time that they face up to their responsibilities to their workers and to the public.”

Uber lost $8.5 billion in 2019, making it difficult to envision a future where it can begin offering more to its drivers. But it also doesn’t want to lose out on market share as the industry jockeys for position. There needs to be another solution.

What about moving to a franchise model?

Uber Technologies Inc. has kicked off a new service that provides public health officials immediate access to data on drivers and riders who may have been in contact with someone infected with COVID-19. Weirdly, the company decided against announcing the sharing of your whereabouts with the government with any fanfare. Perhaps they thought average people wouldn’t be interested, or maybe that broadcasting their own participatory role in crafting a nightmare dystopia could be bad for business.

Then again, maybe this is exactly the kind of mass surveillance we need to flatten the curve, stop the spread, or whatever slogan is currently the trendiest. Worried? Don’t be. Uber said this service will be offered free of charge, meaning you don’t even have to spend any additional money to have your information shared.

What a sweet deal!

You may not have noticed this, but there’s a lot of people wearing masks right now. These individuals aren’t working with drywall or sanding anything, either. You can spot them shopping, walking, or crowded around these new outdoor drinking areas located downtown that force them to huddle together while you attempt to squeeze by — coughing politely to make your intentions known.

After repeatedly Googling “What’s Going On Outside?” it was eventually revealed to your author by a helpful neighbor that there’s some kind of mystery illness nobody knows anything about. They continued explaining, but I had already stopped listening. This new information had me shocked to the core.

All I could think about was how this was going to impact Lyft drivers.

Surely the company has some kind of plan to protect its workforce and make sure they’re not riddled with blood-borne parasites or whatever. Well, we seem to be in luck. On Friday, Lyft said it will distribute around 60,000 vehicle partitions to its busiest drivers as way to protect against the coronavirus while selling customized protective shields to other drivers through the remainder of the summer.

On Thursday, Uber Technologies Inc. announced the acquisition of transit software company Routematch — suggesting the ride-hailing giant may soon take up busing as a hobby.

Don’t expect it to supplant your local transit authority overnight, however. Routematch clients tend to be dial-a-ride shuttle services (see: paratransit) seeking to outsource the management of daily operations. The company offers analytics, computer-aided dispatching, route scheduling/planning, real-time vehicle tracking, automated fare collection and applications for customers intended to make finding transport easier. Much like Uber, it operates as the go-between between customers and the services they want.

It doesn’t actually own any of the businesses it effectively oversees, making this a match made in heaven.

Uber Technologies is reportedly in negotiations to acquire Postmates, specifically for the purpose of incorporating the brand’s food-delivery services into Uber Eats and cashing in government lockdowns that look to ensure 2020 remains a perfectly dismal year.

Our collective loss may end up being Uber’s gain, however.

With constraints easing in most regions, ridership is slowly creeping back up. That will undoubtedly continue as risk-adverse urbanites choose to avoid the subway and bus lines for months to come.

Meanwhile, new restrictions on dining establishments are effectively forcing delivery services to become an umbilical cord between restauranteurs and their customers. Now is the perfect time to get a bead on the market and make moves, ensuring your place as the all-important middle man.

On Wednesday, ride-hailing company Lyft announced every vehicle using its platform will be electric by 2030. Since its fleet is comprised primarily of contractors using private vehicles, one might assume the company is planning to offer some financial assistance upon their next purchase. But being sensible rarely means being correct in the postmodern era.

Rather than encouraging its own drivers to make the switch, Lyft plans to work with NGOs, lawmakers, and pressure its industry rivals to make electrification mainstream. Obviously, this will include financial incentives for organizations willing to make the switch to EVs in exchange for a fat wad of cash. That’s what you’re now supposed to focus on. Ignore that Lyft’s announcement literally offers no personal commitment and passes every scrap of responsibility it pretends to be taking on to the government.

Lyft is trying to play the hero, and thinking about it too hard is going to muck everything up.

Amid widespread suspicion of other human beings and the general sense that public transit is a terrible way to travel when COVID-19 lurks everywhere, Uber has rolled out a feature offered overseas to some of its U.S. customers.

Instead of hailing a ride to the grocery store (or what have you), then dialing up another for the ride back, what if you could just keep your driver for the entire trip — like some sort of big shot?

Uber Technologies eliminated an additional 3,000 jobs on Monday, closing offices around the world as certain regions revealed less growth than the outfit had hoped for. We covered the ride-hailing firm’s financial situation last week, as reports circulated that it wanted to drop a few billion to acquire Grubhub and enhance its own food-delivery service in the wake of the coronavirus pandemic.

At the time, the firm had already cut 3,700 jobs pertaining to customer support and human resources. Even in the absence of people shunning shared transportation and local governments forcing citizens to stay indoors, Uber’s preexisting inability to turn a profit would probably have forced the company to restructure eventually. The pandemic pinned the accelerator to the floor mat, however, likely forcing additional cuts by the company’s own admission. Considering Uber has already axed about a quarter of its global workforce, it’s probably time to place it on death watch.

Uber Technologies has reportedly made an offer to buy Grubhub — a food delivery service that links local restaurants directly to customers via a convenient app. Considering Uber Eats is as unprofitable as the company’s core ride-haling business, dropping a bunch of money to acquire a similar business seems silly… until you realize Grubhub is pretty much the only food-delivery outlet to occasionally turn a profit.

Buying up the only legitimate threat to your side business could be wise, even if it’s also somewhat monopolistic, but large, unprofitable tech entities with slick-sounding business plans and massive stock valuation seem bulletproof right now. They can buy up whatever outfits they want and nobody bats an eyelash until an isolated incident pops up that the media can temporarily harp on.

Even with the coronavirus rattling Uber’s share price in March, with ride frequencies more than halved in major metropolitan areas around the globe, its value crept back up in subsequent months. The company also enacted cost-cutting measures, eliminating 3,700 jobs and shuttering 180 driver service centers, with more cuts presumed to follow later this year. While dropping a few billion on Grubhub seems at odds with corporate thriftiness, it may prove beneficial in the long term — especially with investors heaping pressure on Uber to provide evidence it can someday become routinely profitable.

With a pandemic suppressing the world’s need for transportation, Uber has kept itself busy by offering free rides to healthcare workers and expanding its food-delivery service, Uber Eats. Initially, that meant activating the program in more countries. The ride-hailing company has since added ways for businesses to manage meal plans for employees working from home while attempting to supply drivers with masks and disinfectant sprays.

This week, the company said it will expand the ways in which customers interface with these services. But this new method has been popular for well over a century. In a bid to encourage older Americans to use its food-delivery services, Uber has implemented a telephone line designed to help Luddites trapped in their homes. Customers can now dial a toll-free number and discuss menu options with an Uber representative who will help then finalize and pay for their order.

The former leader of Uber Technologies’ self-driving unit, Anthony Levandowski, filed for Chapter 11 bankruptcy on Wednesday, and it looks to have something to do with the $179 million he’s legally obliged to pay Google. A San Francisco County court decreed the same day that Anthony needs to pay out in order to settle his contract dispute.

In December, it was ruled that Levandowski and Lior Ron violated their agreement with Google when they left the company to start Otto — a rival autonomous vehicle company focused primarily on commercial trucking. Uber purchased Otto in 2017 but Google’s self-driving arm (which evolved into Waymo) claimed Levandowski violated intellectual property laws by stealing trade secrets it owned for Uber. While Ron decided to pay $9.7 million to settle with the tech firm, Anthony held out. He also faces a federal indictment over the alleged intellectual property violation.

At the start of this month, Uber released a safety report in a bid to address concerns surrounding rider welfare. Not to be outdone, its main competitor also took steps to convince the masses that it’s also doing everything within its power to keep customers safe.

Lyft is forming a council of experts to assist the ride-hailing company in revising safety initiatives for riders and drivers. The group will include representatives from the Rape, Abuse & Incest National Network (RAINN), It’s On Us, the National Sheriffs’ Association, the National Association of Women Law Enforcement Executives, and the National Organization of Black Law Enforcement Executives. As with Uber’s report, Lyft is focused on incidents of sexual assault — and blaming society for any problems it may have.

Uber released its first safety report on Saturday, primarily to address concerns surrounding rider welfare. The media has become increasingly critical of Uber as a brand after its corporate culture was dubbed toxic — allegedly loaded with sexism and financial progress by any means necessary. Following a fatal accident involving one of the company’s autonomous test vehicles, many grew fearful that the company hadn’t fallen into the habit of promoting (or appreciating) public safety. Hoping to assuage some of those concerns, Uber put together its own safety report.

Earlier in the month, the ride-hailing service said it had received reports of 3,045 sexual assaults in the United States in 2018, with 9 people murdered (nearly half of them drivers… fortunately?) and 58 crash-related deaths. Uber said these issues only affected 0.0002 percent of the 1.3 billion rides the company orchestrated in the United States that year.

The new study attempts to frame data, accumulated over 21 months, against national averages to show that Uber is simply suffering from issues inherent to our society. While noting that an estimated 44 percent of women in the U.S. have been a victim of sexual violence seems like an odd way to absolve oneself from wrongdoing, Uber’s just a fancy cab service trying to distance itself from systemic fears that may have not have been entirely fair.