Americans Might Not Even Buy 1.4 Million Midsize Cars This Year; Market Share Down By Half Since Recession

Remember the midsize sedan death watch?

When TTAC introduced the series, Americans were still acquiring over 2 million midsize cars per year. That fact, the 2M+ aspect of the segment and the 1M+ nature of the top models, combined with the category’s 12-percent market share, caused many readers to doubt the possibility that any other intermediate sedans would ever bid farewell.

Others have, of course, fallen by the wayside. Joining the long-lost Mercury Milan, Pontiac G6, Saturn Aura, Suzuki Kizashi, Mitsubishi Galant, and Dodge Avenger in that great midsize parking lot in the sky are cars such as the Chrysler 200 and Ford Fusion. The Chevrolet Malibu is not long for this world.

Meanwhile, sales of the remaining midsize cars continue to tank. The notion that America’s midsize segment is a reliable provider of more than 2 million units per year is now cast by the wayside. Americans are likely to purchase and lease fewer than 1.4 million midsize cars in 2019. That’s 15-percent fewer midsize cars than Americans drove home in 2009 during the depths of the Great Recession.

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  • VoGhost Most TTAC commenters won't have the guts to click the link and find out the truth. https://www.geotab.com/blog/ev-battery-health/
  • Ajla I bought a Cadillac DTS that should be good for it soon.
  • FreedMike Mercedes S-class.
  • Jalop1991 Ah gots me mah four wheel drive, I ain't need no sissy "winter" tahrs that are all just marketing gobbledygook anyways. Tahrs is tahrs, y'all need four wheel drive in the snow.
  • ChristianWimmer Honestly, the W220 S-Classes aren’t as bad as people make them out to be. The early models had some issues which were thankfully mostly taken care off with the facelift, though strangely rust remained an issue. The important part is that these days the faults are known and there’s a thriving online community [for any car] that gives useful DIY tips on preventative maintenance and where to get genuine OEM or solid [reliable] aftermarket spares. When I worked for a Benz dealer in the early 2000s I got to drive plenty of these (mostly S320, S320 CDI and S500 models and once an S400 CDI V8 Turbodiesel) and I found them relaxing, comfortable and great Autobahn cruisers. Best of all the W220s actually handled compared to the floaty and boat-like W140 predecessors.