Ford F-150's V8 Market Share Shrinks to Just a Quarter
As Ford prepares to launch the refreshed 2018 F-150 with a thoroughly updated engine lineup, Blue Oval product planners expect 2017’s engine selection to continue. That means the 5.0-liter V8, while mildly upgraded for 2018, will be found under the hood of only one in four 2018 F-150s.
The transition has been a rapid one. Twin-turbocharged EcoBoost V6s were surprisingly effective when, in early 2011, 35 percent of F-150 buyers made the leap from conventional naturally aspirated powerplants. Three years later, when Ford was planning to expand the F-150’s EcoBoost lineup with a less costly 2.7-liter variant, Ford expected 56 percent of F-150 buyers to choose one of the turbocharged units.
Heading into 2018, Ford’s truck marketing manager Todd Eckert tells Automotive News that the 2.7-liter EcoBoost will be the most popular F-150 engine followed by the 3.5-liter EcoBoost. Together, they’ll claim 65 percent of all F-150 sales, leaving 10 percent for the new entry-level 3.3-liter, and roughly 25 percent for the five-point-oh.
So how many V8 engines is that?
The Mazda 3 Can Lose A Comparison Test, Apparently
Mazda hasn’t always proven capable of winning hearts and minds in the U.S. marketplace. But in buff book comparison tests, Mazda possesses a recipe for success.
Nine months ago, for instance, a 2016 Mazda 3 i Grand Touring spanked the Nissan Sentra and scored substantial victories over the 2016 Chevrolet Cruze LT and 2017 Hyundai Elantra Limited in a five-car Car And Driver comparison test. Only the 2016 Honda Civic EX came close. Car And Driver was quite right in pointing out the Mazda 3 overachieved “in a world where excellence isn’t always rewarded with sales.” TTAC’s east coast reviewers came to the same conclusion four months ago.
Indeed, U.S. sales of the Mazda 3 fell to a 10-year low in 2016. Now, with sales in 2017 on track to fall to a 13-year low, the Mazda 3 has lost a comparison test.
And not just to one car, but two.
More Powerful, Turbocharged Mazda6 Likely, No Speed3
Our own Timothy Cain was smitten after spending a week with the midsize Mazda6. It’s a hard vehicle to hate. With its sexy, sculpted sheetmetal, it’s one of those cars you turn back to look at after you park it.
But the Mazda6, even with its willing chassis and sporting demeanor, is still missing many ingredients, one of them power. Call it the Miata Effect, or simply realize that Mazda doesn’t have its own V6 to stuff under the Mazda6’s long hood. Mazda’s midsize sedan isn’t nearly close to the most powerful option in the segment.
That may change though thanks to the Mazda CX-9 and its 2.5-liter turbocharged four-cylinder engine.