Fiat Chrysler's Pulling Out All the Stops to Boost Ram Sales Numbers

2019 Ram 1500s have begun arriving on dealer lots, but only in limited numbers. Not every trim and drivetrain configuration is currently available, as V6-powered models are not yet eligible for sale. Meanwhile, production of the previous-generation model continues.

Hoping to get more Ram transactions on its sales sheet, Fiat Chrysler Automobiles has embarked on a multi-pronged strategy to lure buyers into any and all of its trucks and vans. In many cases, the sales will exist only on paper.

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Alas, No Beautiful Regular Cab Ford Rangers For Us

Back in March, as Matthew Guy waxed poetic over a base, Thailand-spec Ford Ranger, this author felt the tell-tale signs of desire flooding his body. “Look at all that basic utility!” my salivary glands cried. Yours did too, no doubt.

Well, give up all hope of seeing a cute little one-row Ranger midsize pickup in your near future, unless you’re jetting off to start a new life in Southeast Asia. It ain’t coming. But at least we now know what is.

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Hyundai Says Santa Cruz Pickup Still Coming, but You'll Need to Be Patient

Remember that Santa Cruz Concept pickup that miraculously appeared at the 2015 North American International Auto Show? Well, according to Hyundai, it’s still earmarked for future production, but the brand has really dragged its feet on its development.

Despite a warm welcome from the automotive media, the Santa Cruz hit a major speed bump when former CEO Dave Zuchowski left Hyundai Motor America. At the time, Zuchowski was pushing hard for more SUVs and especially the pickup truck, but sliding domestic deliveries forced home office to oust him from his position. Tragically, Hyundai’s preponderance of cars is probably the largest factor contributing to lackluster U.S. sales — something Dave seemed to understand.

Hyundai continued its pursuit of SUVs and crossovers without him, but the pickup was lost in the mix. Originally planned for a 2018 release, development of the Santa Cruz stagnated. Now, the automaker says it intends to get things back on track.

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Green Oval? Ford Claims Top MPG Marks for Upcoming F-150 Diesel

Ford Motor Company claims its 3.0-liter Power Stroke diesel V6, due to appear under the hood of the F-150 starting in May, blows the competition out of the water in terms of fuel economy. The automaker now cites an EPA-estimated 30 mpg highway figure for its light-duty diesel pickup, beating Ram’s 3.0-liter EcoDiesel in pump-passing power.

The real test, however, comes later this year, when General Motors debuts its own light-duty Duramax mill — a Flint-built diesel inline-six of unannounced power and efficiency.

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Convoy? Toyota's Hino to Join Forces With Volkswagen's Truck Unit

Volkswagen AG and Toyota Motor Corp are forming a truck-based alliance, allegedly to cut R&D costs. While the two automakers joust for the title of biggest in the world, their trucking arms must have had a rough 2017 to necessitate an alliance solely on the grounds to limit development expenditures… right?

Not exactly. Volkswagen Truck & Bus actually had a really good year. Strong sales pushed revenues up 12.1 percent, and operating profits before special items increased by 26.8 percent (for over $2.41 billion). Meanwhile, Toyota’s Hino saw operating profits improve by 21.5 percent. So why bother with the alliance of both truck builders saw strong returns based on their respective sizes?

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Bison Territory: Chevrolet Colorado Poised to Head Further Off-road

With its jacked suspension, cutaway front fenders, and upgraded rubber, the Chevrolet Colorado ZR2 appeals to midsize pickup buyers who aren’t in the habit of staying on dry, safe pavement over the course of a weekend. But, while the ZR2 is the General Motors vehicle most cut out for Oregon Trail work, there’s always room for improvement.

In a bid to satisfy these adventurous customers, GM appears ready to offer a better off-roader.

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Spied: Ford Ranger Raptor Appears in Snowy Michigan, Thaws Frozen Hopes

The resurrected Ford Ranger hasn’t yet sold a single unit in the United States, but for one class of truck customer, what we saw unveiled in Detroit in January lacked the necessary cohones. As such, they’re holding out for word on a midsize pickup with the brawn and, um, width of the F-150 Raptor.

It must make these customers boil with frustration to see the likes of Australia and Southeast Asia getting all the Ford Ranger Raptor action, with nary a word spoken from the Blue Oval about the variant’s future, or lack thereof, in the United States. Maybe these photos, taken in a Michigan where winter won’t let up, will stoke those fires of hope.

Don’t let the right-hand drive throw you. There’s two reasons why this appearance is worthy of excitement.

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2020 Chevrolet Silverado HD Completes the Truck Trifecta

Getting quite a jump on next year’s reveal, General Motors released a teaser of the upcoming 2020 Chevrolet Silverado HD on Tuesday. The heavy duty pickup slots between the revamped 1500 model unveiled in Detroit in January and the new medium-duty 4500/5500/6500HD trucks shown at March’s Work Truck Show in Indianapolis.

Those latter heavy haulers now share the Silverado name, bringing all of Chevrolet’s full-size-and-up trucks into the Silverado fold.

With the 2020 Silverado HD, the family will be complete. Prototypes hit the road soon, GM claims, but it’ll be a while before we get a full view of these new HD trucks.

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Rare Rides: A Toyota Pickup From 1983, Extra Clean and Rust Free

The Rare Rides series has had a couple of bouts with ancient, excellent condition Toyotas in the Tercel Wagon and 4Runner. Today, we have a look at a little orange truck which pre-dates either of those.

It’s a Pickup, from way back in 1983.

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March 2018 U.S. Truck Sales: Springtime for Hauler

With an extra selling day compared to the March that came before it, last month saw U.S. new vehicle buyers continue doing what they’ve done for years. By that, we mean snap up trucks and SUVs like it’s going out of style. (There’s no indication it’s going out of style.)

According to figures from Autodata, truck and SUV sales rose 16.3 percent in the U.S., year over year, while traditional passenger cars continued to fade from the minds of new vehicle buyers. That segment declined 9.2 percent, year over year.

Monthly sales figures can be fickle, which is apparently the reason for General Motors’ switch to quarterly sales reports starting next month, but we prefer receiving data more often. And last month’s data paints a very different picture than February’s. Leaving SUVs aside, which pickups soared in March?

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It Might Take More Than American Enthusiasm to Make This Volkswagen Truck a Reality

Volkswagen’s Atlas Tanoak concept was one of the few interesting products to emerge from last week’s New York auto show, but the Atlas-based pickup remains a one-off for now. The automaker plans to judge consumer interest before making a decision to scrap the idea or sign off on a production version. Naturally, with VW staking it’s U.S. fortunes on light trucks, the volume-seeking company would like to get as much mileage out of its Atlas architecture as possible. See the two-row Atlas Cross Sport for Exhibit B.

But does the Tanoak’s future hinge on Americans expressing an overwhelming desire for a VW truck? Not entirely.

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More Dealers, Lease Products Coming to Mitsubishi, but No Pickups Just Yet

Now part of an alliance with cash and platforms to toss around, Mitsubishi’s growing bolder in its quest to remind buyers that it’s not about to disappear from the American automotive landscape. Buyers, of course, are already helping the brand regain its footing. February’s U.S. sales were the highest since the heady and ominous year of 2007 (up 18.8 percent, year over year).

Through the end of February, U.S. sales are up 23.4 percent over the same period in 2017.

Having crawled out of the five-figure sales number nightmare that plagued the brand over the past decade, Mitsubishi dealers met in Las Vegas recently to discuss the near future. Some requests were granted, but a long-standing demand went unfulfilled.

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QOTD: What Would It Take to Get You Into a Volkswagen Pickup?

So, who’s excited about the mere possibility of purchasing a German pickup in the relatively near future? Let’s see a show of hands.

Volkswagen says it will build the Atlas Tanoak (pronounced “tan-oke” — unless you’re German, apparently) if the American buying public plays nice. If head office feels good vibes from the concept vehicle’s appearance at the New York International Auto Show, there’ll be a relatively butch-looking new unibody pickup tossed into the midsize market.

Will you be one of the showroom denizens kicking the tires on a Tanoak? While the production version, if built, contains plenty of unknowns — price, payload, practicality — there’s plenty to go on from Wednesday’s unveiling. Maybe a rundown of its would-be rivals is in order.

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Volkswagen Atlas Tanoak: A Concept Pickup to Chew On

We told you the other day that Volkswagen planned to dangle a carrot in front of American consumers. Well, here it is. Like what you see? If you do, Volkswagen wants to know about it, as this Atlas Tanoak concept truck could become a reality — provided enough people feel the same as you.

Eager to gain a stronger foothold in the U.S. light truck market, VW would love to market a unibody pickup built off a lengthened version of its Atlas platform. Unlike the crossover market, however, truck buyers can be fickle. Tribal, even. Does the midsize Tanoak have what it takes to mix it up with the likes of Ford, Chevrolet, Nissan, and Toyota?

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Ace of Base: 2019 Ford Ranger XL 4×2

Look at the truck shown above. Blacked-out grille and bumpers, old-school phone dial steel wheels of a reasonable size, and an honest, hardworking cleat system on the outside of the bed. I’d drive it and I’m pretty sure you would, too. Raise your hand if I’m correct.

Hear that Ford? Approximately 100 percent of the American public TTAC readers would sign the note on a base model Ranger. The SuperCrews you showed us in January were a good start, now stop teasing us with overseas mini-Raptors and please whip up a base model.

Keeping with Ford’s naming tradition, I’m dubbing this the Ranger XL.

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  • Tassos Jong-iL Not all martyrs see divinity, but at least you tried.
  • ChristianWimmer My girlfriend has a BMW i3S. She has no garage. Her car parks on the street in front of her apartment throughout the year. The closest charging station in her neighborhood is about 1 kilometer away. She has no EV-charging at work.When her charge is low and she’s on the way home, she will visit that closest 1 km away charger (which can charge two cars) , park her car there (if it’s not occupied) and then she has two hours time to charge her car before she is by law required to move. After hooking up her car to the charger, she has to walk that 1 km home and go back in 2 hours. It’s not practical for sure and she does find it annoying.Her daily trip to work is about 8 km. The 225 km range of her BMW i3S will last her for a week or two and that’s fine for her. I would never be able to handle this “stress”. I prefer pulling up to a gas station, spend barely 2 minutes filling up my small 53 liter fuel tank, pay for the gas and then manage almost 720 km range in my 25-35% thermal efficient internal combustion engine vehicle.
  • Tassos Jong-iL Here in North Korea we are lucky to have any tires.
  • Drnoose Tim, perhaps you should prepare for a conversation like that BEFORE you go on. The reality is, range and charging is everything, and you know that. Better luck next time!
  • Buickman burn that oil!