#TrafficData

With mobile phones now a ubiquitous part of modern-day life, distracted driving has ballooned into a legitimate public safety problem. Alarming studies continue to pour in, with many claiming that driver cell phone use is likely underreported by authorities in crash reports. It’s hard to quantify, especially since nobody wants to admit that their moment of weakness may have contributed to an accident.

Add in a National Highway Traffic Safety Administration survey that found 30 percent of drivers aged 21 to 34 believe texting doesn’t negatively impact their driving, and you’d be forgiven for picking up your keys with sweaty palms.

A new study claims the issue has only gotten worse, with drivers spending more time on their phone than ever before. However, the way the data was acquired is disconcerting in itself. Insurance companies are tapping traffic data startups to monitor people’s phones, and they’re already capable of tracking millions of American devices.