#Trademark

Last week General Motors filed an application with United States Patent & Trademark Office to register SS as a trademark ( search for 85597402 here). Though Chevrolet has used the SS designation since the early 1960s, first appearing on the ’61 Impala SS, it has apparently never before taken the steps to protect it as a trademark.

Volkswagen received a legal black eye from its estranged Japanese partner Suzuki. Volkswagen had taken a silly trademark fight all the way to the General Court of the European Union, and lost today, Reuters says. This is unrelated to the divorce proceedings between Volkswagen and Suzuki, but it definitely comes at an inopportune time.

Chrysler brought suit against Detroit company Moda. According to Chrysler’s complaint in U.S. District Court of Eastern Michigan, Moda engages in “blatant misrepresentation of Chrysler’s IMPORTED FROM DETROIT™ tagline, introduced by Chrysler to tremendous public acclaim during Super Bowl XLV.” Chrysler sues the company for “trademark infringement, false designation of origin, false descriptions, unfair competition, false and deceptive trade practices and unjust enrichment.”

Ford and Ferrari finally settled their differences over the alleged trademark infringement by Ferrari. In cases like these, one lawyer usually tells the other: “What does it take for this to go away?” In this case, Ford’s lawyer must have answered: “Lose the F, or lose the case.” And that’s what happened.

The first thing I ask any company that wants to do anything in China is: “Did you register your trademark?” Usually, they did not. I either help them registering it (costs around $1,000). If they refuse, I won’t work with them. It would be a waste of time. All too often someone else in China sees a value in that trademark. Being a “first to file” country, anybody can file any trademark in China that isn’t already filed – in China. Getting your trademark back is a long, expensive, and often hopeless case.

Ignorance takes another victim: Land Rover.

In the brouhaha over Ferrari’s alleged trademark violation, Ferrari did the smart thing and surrendered. Ferrari withdrew the “F150” name for its new Formula One race car. Ford had brought suit in federal court, alleging that “Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the ‘F150′ in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark.”

You think only China has a total disregard for intellectual property? Ford filed a trademark infringement suit on Wednesday against a foreign carmaker. The only thing this carmaker has in common with China is their love for the red color. Ford sued Ferrari for blatantly stealing the name of the world’s best selling vehicle, the F-150.

People have a lot of fears with electric cars/extended range electric cars. Will the government subsidies distort the market? Can manufacturers be able to sell them profitably? Are they really that environmentally sound? But the one which gets everyone is “range anxiety”. Will I have enough juice to get me home? It’s an issue which manufacturers are dealing with in their own ways. GM has come up with their own way of dealing with it; they’re trademarking it: With range anxiety being trademarked, someone just dreams the word, and GM’s lawyers will be on top of him, and make him surrender the illicit dream.

“If we lose that case, we will lose heavily” said Toyota in Delhi’s High Court. The judges had no sympathy for Toyota’s pleadings. Their decision might impact seriously on Toyota’s plans to market the Prius in 40 countries worldwide. As if Toyota doesn’t have enough problems with recalls and class action suits, now this: