#ToyotaPrius

15 years after the launch of the Prius, Toyota has sold 1 million hybrids annually for the first time, with hybrids making up 14 percent of the company’s sales so far in 2012.

Six years ago I managed to make a $2000 profit on a car without it ever leaving the auction.

A few winks to the auctioneer. A few clicks on a digital camera. A few paragraphs on Ebay. Done. I had managed to purchase and remarket a 2001 Toyota Prius in mint condition with 113k miles. It was near factory clean inside and out. A spanking new hybrid battery. Brand new Michelin low resistance tires, and a maintenance history that showed it had been dealer maintained since day one.

In the car business we refer to these opportunities as an automatic slam dunk.

There’s been a lot of discussion following our “ The Volt Loses GM $49K/Car” article. Lost in all that hubbub was a little factoid at the tail end of the Reuters piece offered by GM VP Dave Parks, who now heads global product programs and formerly headed the development of the Volt. That factoid is at least a glimmer of hope for the Volt’s ultimate success. Parks said that the most common non-GM car traded in on the Volt has been the Toyota Prius.

Public beta tests are common in the computer world where a group of fanatics pound your beta to death and help you find the problems. In the automotive world this activity is not only rare, it runs contrary to the cash spent on dressing future cars in swirly vinyl. The Prius plug-in is different. Toyota built 600 demonstrators and sent them to large corporations, Zipcar fleets and, of course the press. Even TTAC was allowed to drive one for a week. What does that have to do with the final product? And how does it stack up against the Volt, Plug-in Fusion and the 2013 Accord Plug-in? Let’s find out.

“Just because a car generates a lot of buzz or is a best seller doesn’t mean that it’s a good choice for you. The five models here may be on a lot of buyers’ shopping lists, but we suggest you steer clear…”

So says Consumer Reports with respect to their list of “Five popular cars to avoid”. CR says that the vehicles “…didn’t perform well in our testing or they suffer from subpar reliability,” and that’s reason enough to stay away. I’m not entirely convinced.

Now that the dust has settled, it’s time to take a look at our favorite automotive urination competition, the epic battle between the Chevrolet Volt, Nissan Leaf and the Toyota Prius Plug-In.

A rear-wheel-drive four-door hatchback with staggered wheels and a mere 2,579 pounds distributed 45/55. From the folks who gave us the Evo. Sounds awesome, doesn’t it? But the Mitsubishi i-MiEV (conversationally referred to as either the “i” OR the “meev”) isn’t that sort of car. Its focus is just as narrow as the Evo’s but could hardly be more different: the cheapest, most energy-efficient electric car you can buy in the United States. How cheap? The i-MiEV’s low-20s price (after a $7,500 tax credit) isn’t much higher than that of a Toyota Prius c, the cheapest, most energy-efficient hybrid.

Just recently we wrote a post on India’s highest selling car, which is the Maruti Suzuki Alto. Now its time to look at the other end of the scale. Which is India’s lowest selling car? The answer is quite shocking. India’s least selling car is indeed a global success, the Toyota Prius. The Maruti Suzuki Alto sells 99,000 times what the Prius sells. But how did the Prius become such a massive failure, in one of the largest car markets in the world?

Toyota’s sales forecast of 220,000 Prius models forecast looks like a lowball number now that Toyota has moved 86,000 examples of the hybrid from January to the end of April. Sales of the Prius V and Prius c have helped the nameplate see a 56 percent rise year over year, and now Toyota is clamoring for more units – but it may not get them.

It was a good month for the Toyota Prius Plug-In, with the newest plug-in car outselling the Chevrolet Volt and Nissan Leaf in April.

With a rising yen and forecasted sales of 200,000 units, Toyota is looking to kick Prius production into high gear on North American shores.

In the geek world we have “Moore’s law” which states the number of transistors in ICs will double every two years. In the automotive world we have the bloat law. Every generation of a vehicle will get more powerful, heavier and physically larger than its predecessor, ultimately requiring the manufacturer to design an entirely new, smaller car to fill the void left by the original.

A study by Polk found that the majority of hybrid car buyers don’t end up purchasing another one – when Toyota Prius buyers are excluded, the number of repeat hybrid customers is as low as 22 percent.