#ToyotaPrius

As America’s new vehicle market shifts to vehicles with four driven wheels, greater ride height, and dog-friendly tailgates, it seems more than sensible for the Toyota Prius to take part in some community outreach.

The Prius, America’s 10th-best-selling car just a decade ago, can keep doing the same thing over and over again while expecting different results. Or, the Prius can make a significant change – via available “independent electric, magnet-less rear motor” – to offer all-wheel drive, one of the feature sets that’s drawing car buyers away from cars.

And that’s exactly what Toyota has done for the otherwise refreshed 2019 Prius ( reviewed last week by our own Matt Posky). In a manner of speaking, Toyota expects big things from the Prius AWD-e: 25 percent of Prius customers, to be precise.

But one-fourth of all Prius volume is not what it used to be. In fact, it’s a far cry from what it used to be. A mere fraction of what it used to be. One-quarter of all Prius volume will make the Prius AWD-e barely more common than the Alfa Romeo Stelvio.

While an inarguable success for Toyota, the Prius lost considerable clout through some odd styling decisions, a market trending toward crossovers, and smug owners who put a sour taste in everyone else’s mouth. I was never really a fan of the model, but I appreciated what it offered — outstanding economy, sufficient utility, and rather good comfort (especially in the current generation) for a reasonable price.

Hoping to reach new customers living in the snowbelt and restore some of its lost groove, Toyota has updated the Prius and will begin offering the model with all-wheel drive. Well, I say “all-wheel drive,” but things are a little more complicated than that.

The 2019 Prius AWD-e utilizes a small, magnetless motor to drive the rear wheels, while keeping the aft axle completely independent from the existing 1.8-liter hybrid system and its own pair of motor/generators. Fortunately, I had an opportunity to explore the new system in the wintry wilds of Wisconsin to see if it’s any good.

While we’re not sure if consumers were ever really clamoring for an all-wheel drive Prius, Toyota has decided to grace North America with one for 2019. And it would have been a monumental surprise for the kissless virgins that make up the brunt of automotive journalism, had Toyota not already telegraphed its move by selling the model in Japan.

That’s alright, though. Average Joe had no clue such a vehicle already existed in Asia and we’d imagine most Prius fans will just be happy they’ll have an opportunity to buy one that can conquer snowy, mountainous terrain. Whether or not the 2019 Toyota Prius AWD-e can traverse glaciers on a thimble of fuel remains to be seen, but this seems like a wise move. People are constantly coming up to us and explaining how they “have to have” all-wheel drive and Toyota’s premier hybrid could certainly use a sales boost right now.

Perhaps this mid-cycle makeover can help with that.

Maxim writes:

Just saw your post about running out of questions. Just wanted to say that you have a fan in Montreal, Canada! Love the subjects you guys talk about!

Everyone is talking about electrification and hybridization, but battery cost is a big negative point. PSA (group Peugeot Citroen) has developed a hybrid air system using compressed air as an alternative to electricity. A very smart and cost effective system. Where is that system now?

Why are the manufacturers not using tech like this to reduce their fleet MPG?

A Washington State Patrol trooper was confronted with occupational difficulties earlier this month while attempting to pull over a woman driving a Toyota Prius with expired tags. The woman, 42-year old Jamie Petrozzi, was headed southbound on I-5 through Marysville two Wednesdays ago when the trooper turned on his lights and attempted a traffic stop.

The driver made no attempt to stop on the highway and, instead, exited a mile later before finally stopping at an intersection. From here, the highway patrolman ordered her to pull over using his loudspeaker. Petrozzi declined to cooperate, forcing the trooper to approach the side of the car and instruct her to pull off the road. “I will not,” she said, according to the arrest report. “I drive a Prius. I am not pulling over there.”

Toyota is recalling over one million Prius and C-HR crossovers due to engine wires that pose a potential fire risk. Involved in the call-back are roughly 192,000 vehicles in the United States, according to estimates made by the automaker on Wednesday. However, the vast majority of the 554,000 affected vehicles reside in Japan.

While no injuries have been reported, an alleged incident occurred in February 2018 where a wire harness connected to the vehicle’s hybrid power control unit shorted out.

Honda has launched a new media campaign for the Insight, a model that stages its third reappearance for the 2019 model year. The media push frames other hybrids as ugly, boring vehicles you have to settle for in order to gain superior fuel economy. There’s a social media initiative that transforms everyday objects into something more interesting and a television spot where other vehicles mill around while covered in bubble letters that spell out “blah” or “meh,” with horns and engine noises to match.

But the whole ad seems counterintuitive. The Insight ditched its funky wheel coverings after the first generation, which was followed by the loss of the glass-back hatch. Now it’s a pretty normal looking vehicle. You might even mistake it for a miniature Honda Accord.

That’s not an insult; the Accord isn’t a bad looking vehicle, but it also blends in easily with traffic. A large part of that is due to its popularity, but it still calls into question the whole premise of the ad — which serves to portray other hybrids as mundane.

Hi Sajeev:

With the demise of diesel cars and 21 gallon fuel tanks, I am on the hunt for a true long-range cruiser. The “old” diesel cars were big, comfortable and had a freeway range of over 800 miles. Not that I would actually drive 800+ miles in one sitting.

But, with highway construction and traffic delays being what they are nowadays, an 800 mile range boils down to a usable 500 or 600 miles or so of real range-free worries. And yes, I have been known to do a single day 1,000+ mile trip. So, a sedan or coupe (van maybe?), comfortable on a long trip, and reasonably reliable. I do a lot of overnight driving.

And, no “add a fuel tank.” Lets keep it stock. Suggestions?

I’ll never forget gazing at the latest iteration of the Toyota Prius for the first time. Much hand waving ensued, along with words to the effect of, “No, this is all wrong.”

Styling is subjective, but as hybrid and electric vehicles enter the mainstream, designers haven’t exactly copied the space-age looks of the fourth-generation Prius. In fact, in a bid to avoid scaring off customers, automakers have charted a course for the safe and non-threatening.

That leaves the Prius as the odd man out — a model enamored with triangular shapes that eyes the Hyundai Ioniq, new Nissan Leaf, and upcoming Honda Insight with worry.

It’s makeover time!

Late last week, Toyota announced it will conduct separate U.S. safety recalls of around 28,600 C-HR crossovers from the 2018 model year and approximately 39,900 Prius Plug-in Hybrids from 2012-2015.

For the affected C-HRs, there’s a possibility that the electronic parking brake might not operate properly. Toyota claims there is a chance the parking brake won’t disengage after it is applied. There is also a chance the faulty electronics might prevent it from being applied in the first place, which is a little more serious. In addition to creating a possible rollaway risk in certain situations, the automaker says it would be in noncompliance with a federal safety standards.

If current marketplace trends hold, the Toyota Prius will not be America’s best-selling hybrid by next year.

The steep rate of decline experienced by the Prius in 2017 is no surprise. For one thing, it’s a continuation of the decline we saw earlier in the fourth-gen Prius’ tenure. For another, there are new Prius competitors, such as the Hyundai Ioniq and Toyota’s highly efficient 2018 Camry Hybrid. But the Prius’s rapid slide — sales are down by a third so far this year — is also what Toyota predicted at the turn of the calendar.

Yet even if the rate of Prius decline suddenly and unexpectedly slows, it’s difficult to imagine a scenario in which the Toyota Prius, long the dominant hybrid in America, holds onto its crown as the top seller for long.

The victor in 2018 will, however, almost certainly be a Toyota.

Making its way around the internet lately is this photo of a Toyota Prius, tastefully modified by its present owner. Dancing boldly across the side of the hybrid is the iconic 1990s teal and purple Solo Cup theme. This jazzy decal is well known to anyone who has drank a beverage between 1992 and now.

Newfound hybrid competition from the likes of the Hyundai Ioniq has forced Toyota into a mid-year strategy shift. Starting imminently, the automaker plans to offer a less expensive base model of the Prius while bulking up the model’s content with no-charge added safety features.

According to automotive research and car-shopping website CarsDirect, the entry price of a Prius should drop by $1,210, bringing its base MSRP (including destination) to $24,360. That helps close the gap between it and the Ioniq, which has strategically positioned itself as the segment’s value pick.

The Toyota Prius is struggling.

That’s not terribly surprising. Fuel prices are low. Efficient hybrids, plug-in hybrids, and electric cars are available at virtually every new car dealer. The Prius has lost its early adopter buzz.

Oh, and the 2017 Toyota Prius is a grotesque little creature, shaped for the wind; not your eyes.

Toyota sold fewer Prii in America last year than at any point since 2004. In 2017, Toyota expects to sell far fewer than in 2016.

Making matters worse is the 2017 Hyundai Ioniq Hybrid I’m driving this week. The Ioniq is $2,485 cheaper than the Prius. The Ioniq is, at the very least, less unattractive. The Ioniq’s interior is both more attractive and more straightforward. And hear ye this: the Hyundai Ioniq is rated at 55 mpg city and 54 mpg highway; better than the Prius’s 54/50 ratings.

But the Toyota Prius has witnessed the arrival of a direct competitor from a major passenger car player before. Yes, the Toyota Prius saw the Honda Insight and the Toyota Prius killed that Honda dead.

Will the Toyota Prius become a serial killer and murder the Hyundai Ioniq, too?

Can a hybrid vehicle really shine when there’s a plug-in sibling hogging both the spotlight and the technological podium? For some automakers new to the game, time will tell. But at Toyota, which first made “hybrid” a household word, it seems the introduction of a new Prius variant has tentatively confirmed doubts about the viability of the stock Prius.

We’ll gain better perspective as 2017 plays out, but so far, it’s looking like the Prius Prime plug-in is doing well, and the Prius is maintaining the status quo. Which is to say, it’s not doing well.