Curbside Classic: 1965 Toyota FJ 40 Land Cruiser

References to the “DNA of a brand” is a long overused cliche, and perhaps finally on the way out. But it can be a valid consideration, depending…In thinking about Toyota and its early genetic roots, one might well conjure up images of the first Corona, or the Corolla, whose modern descendants (Camry/Corolla) still reflect the basic mission of their ancestors. But isn’t the true Urquelle of Toyota’s reputation its legendary reliability and durability? Well, the following historical tidbit may cement the idea of where I’m going: in 1965, the year this FJ40 Land Cruiser was built, it was Toyota’s best selling vehicle in the USA as well as the rest of the world outside Japan. This is the car that Toyota sent out to conquer the world. And this well-worn original example typifies it better than any other I’ve ever seen: it’s literally exuding ruggedness through the pores of its patina. How many folks has it sold on the brand over its long life? Hang on for a longish bumpy ride as I recount the history of the FJ and my own initiation into the cults of off-roading, hitchhiking, and Toyota.

Read more
  • Slavuta Inflation creation act... 2 thoughts1, Are you saying Biden admin goes on the Trump's MAGA program?2, Protectionism rephrased: "Act incentivizes automakers to source materials from free-trade-compliant countries and build EVs in North America"Question: can non-free-trade country be a member of WTO?
  • EBFlex China can F right off.
  • MrIcky And tbh, this is why I don't mind a little subsidization of our battery industry. If the American or at least free trade companies don't get some sort of good start, they'll never be able to float long enough to become competitive.
  • SCE to AUX Does the WTO have any teeth? Seems like countries just flail it at each other like a soft rubber stick for internal political purposes.
  • Peter You know we’ve entered the age of self driving vehicles When KIAs go from being stolen to rolling away by themselves.