U.S. Midsize Car Volume Is Down 4% In 2015 – Camry Growing Its Lead

U.S. sales of midsize cars tumbled 7% during the month of April and are down 4% through the first four months of 2015.

On the whole, America’s appetite for passenger cars is in decline. Overall demand for cars is slightly south of flat in the early part of this year even as the auto industry posted 5% year-over-year expansion between January and April.

As more American car buyers become buyers of small and midsize utility vehicles, the vehicle groups most obviously paying the price are family sedans. The Toyota Corolla-led compact car category, for instance, is up 7% this year. But Chevrolet Impala-class cars have fallen 13% and the segment up for discussion has lost nearly 30,000 sales in the first third of the year.

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April 2015's 15 Best-Selling Cars In America – Not As "Best" As They Were A Year Ago

The U.S. auto industry was projected to make 6% gains in April 2015, an increase that would have produced at least 80,000 more April sales this year than in April 2014.

Instead, April 2015 auto sales grew by less than 5%, and the industry’s volume improved by around 64,000 units. Auto sales are healthy, but why weren’t they quite as healthy last month as anticipated?

There are hundreds of factors to consider, from Bob realizing that new patio furniture was more important than a new Ram EcoDiesel, to the decreased demand for certain aging models. But if one vehicle category needed to accept blame, it would be passenger cars.

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America's 20 Best-Selling Vehicles: February 2015 YTD

After an especially strong start to 2015, Ford F-Series volume failed to increase in the United States in the second month of the year. The F-Series was outsold by GM’s full-size twins in February 2015, just as it was in the final five months of 2014. Through the first two months of 2015, however, the F-Series isn’t just America’s best-selling vehicle line, it’s also ahead of the GM twins.

Slightly.

By 327 units.

It’ll be the race to watch in 2015, not because there’s any real possibility of the F-Series being unseated – the Silverado would need to outsell the F-Series by an average of 2811 units in each of 2015’s remaining ten months to take the top spot by year’s end – but because 2015 is a major year for Ford’s truck line.

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America's Top 5 Midsize Cars Earn 7 Out Of Every 10 Midsize Car Sales

America’s five top-selling midsize cars have held an iron-fisted grip on their category for years, making it very difficult for interlopers to succeed in any meaningful way.

• Sonata & Malibu knocked out of January’s top five

• Midsize cars up 5.5% in January

• Top five own 69% of midsize market

Yet after earning more than seven out of every ten midsize sales in 2009 and 2010 – when the top five included the Camry, Accord, Altima, Fusion, and Malibu – the top five’s market share slid to 67% in 2011 and 64% in 2012. In 2011, the Hyundai Sonata supplanted the Chevrolet Malibu in the top five and didn’t let go in 2012, 2013, or 2014.

But then a return to the norm began, as the top quintuplet’s share grew to 66% in 2013 and 69% in 2014.

2015 started off similarly.

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Piston Slap: A Fusion of Malcontent?

Casey writes:

Dear Sajeev,

I love your column! Anyway long story short I’m an idiot. When I met my wife she had a 2003 Ford Explorer Sport Trac that was in ROUGH shape inside and out, cosmetically and mechanically. She liked her truck though and it worked for us for a few years. Recently we (I) was tired of it. So I traded it in on a 2006 Ford Fusion SEL V6. It’s a beautiful car, black on black, lots of power and nice ride. I paid $7,200 for it with 108,000 miles.

The problem is, only about 5 months into ownership and 4,000 miles later several issues have revealed themselves.

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Capsule Review: 2015 Toyota Camry XSE

The Camry connoisseur, if there is such a thing, would spot the difference.

Unlike some well-known TTAC authors who don’t hide their Camry admiration, I wasn’t on board the Camry love boat. The last SE I drove disappointed me with unimpressive efficiency figures, an interior in need of polish, and an overall sensation of obsolescence. And it was in fact obsolete, as Toyota Canada delivered a Camry Hybrid SE to my driveway in October 2014 when the refreshed 2015 car was already a thing.

• USD Base Price: $27,725

• Horsepower: 268 @ 6200 rpm

• Torque: 248 lb-ft @ 4700 rpm

• Observed Fuel Economy: 19.3 mpg

Nevertheless, I’ll readily admit I appreciate that Toyota finally located the Camry’s sense of style. When this particular car pulled up in front of our house, I noticed right off the bat that it was an XSE, a trim level Toyota introduced for 2015 to combine XLE luxury with the SE’s sporting intentions. The Blue Crush Metallic also represents top-notch taste.

While it’s my job and I do my best and I take a measure of pride in these things, I didn’t notice key signifiers: twin tailpipes. Granted, Blue Crush arrived on Monday, January 5, the busiest work day of the year for a sales-oriented auto writer like myself. I backed the car into our driveway, refusing to take time out of my busy schedule for an unnecessary late night Volkswagen GTI-like drive to the grocery store. “It’s not like it has a V6,” I muttered.

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Cain's Segment: U.S. Midsize Car Sales In 2014

Growth in America’s midsize car market was slow in 2014, the second consecutive year in which the overall auto industry moved forward at an impressive rate while midsize car growth was unimpressive.

• Altima and Fusion set nameplate records

• Camry tops second-ranked Accord by 40K

• The Big 5 grew their share of the segment

Yet in 2014, the most dominant midsize cars did in fact expand their sales at a healthy clip. The top-selling Toyota Camry was up 5%, year-over-year. Honda’s Accord, the second-ranked midsize car, posted a 6% improvement compared with 2013. Sales of the third-ranked Nissan Altima, America’s fourth-best-selling car overall, climbed 5% to a record-high 335,644 units.

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America's 10 Best-Selling Cars In 2014

The Toyota Camry was America’s most popular car in 2014, the 13th consecutive year in which the Camry has led all passenger cars. The Camry ranked fourth among vehicles overall, trailing only three pickup trucks.

• Camry volume represents a six-year high

• Accord volume shoots up to seven-year high

• Corolla leads all small cars

Camry volume rose to a six-year high in 2014. With a 5% increase in the lead-up to a MY2015 refresh, the Camry outsold its nearest rival, the Honda Accord, by 40,232 units. (The Accord trailed the Camry by 41,806 units in 2013.) Accord volume, at 388,374 units, improved to a seven-year high.

Despite reporting record-high U.S. sales, the Nissan Altima fell from third place in 2013 to the fourth spot this year. Altima volume increased in each of the last five years.

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We Can't Rent This Camry, But Maybe We Can Track It

TTAC’s authorial corps have been the lone contrarian element in their praise for the Toyota Camry – but not even Jack Baruth could have imagined a Camry XSE like the one that debuted at the SEMA show.

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Capsule Review: 2015 Toyota Camry

In 1992, the Toyota Camry was perhaps the most respected sedan in the midsize segment. Not all consumers could afford one, but most would have preferred one. The 1997 model represented Toyota’s changed focus. Rather than adding features and content, they started adding profitability “affordability”. Steve Lang and Ed Niedermeyer discussed this in detail, but here’s the short version: With every successive redesign, Toyota promised that its cost-controls would be transparent to consumers. With every successive redesign, consumers noticed a few more cut corners but kept buying. Sales first grew organically but then became increasingly dependent on incentives.

This takes us to 2015. The Camry is America’s best-selling passenger car 12 years running and sold 408,000 units in 2013. The lead is tenuous though as competitors are gaining marketshare through fashionable sheetmetal, tech-laden interiors and superior dynamics.

Sounds like it’s time for a midcycle refresh then.

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Toyota Putting The Brakes On Further Capacity In America

Toyota is not going to be expanding any plants in the United States, even as they are forced to absorb further production of the Toyota Camry as their assembly deal with Subaru winds down.

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Toyota May Kill V6 Camry

Fans of the Toyota Camry have insisted that unlike lesser American and Korean rivals, their beloved mid-size sedan would never forsake the legendary V6 engine for a puny, profligate two-point-oh-tee. They may need to be ready for a plate full of crow.

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Junkyard Find: 1984 Toyota Camry LE Liftback

We don’t normally put the words “Camry” and “rare” together in the same sentence, but this series is all about finding rare-but-not-valuable oddities (e.g., one of the very last GM J-body. When it comes to rare Camrys, there’s the seldom-seen-in-the-wild Camry All-Trac and the nearly-as-rare Camry Liftback, and I’d found exactly one example of each in wrecking yards prior to today’s find. Yes, here’s another first-gen Camry liftback, this time dressed in whatever Toyota called this strange metallic purplish-brown hue.

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QOTD: Would You Ever Pay For A Stripper?

No nav.

No leather.

No premium or power nuttin’.

All yours for $12,800 before fees, tax, tag, title.

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There's A New Queen Of California

Oh, California, the trend-setting coastal paradise that once sparked a revolution in the American car market. Fully half of cars sold in the Golden State are from Japanese brands, and for a couple of years, the top dog was the Toyota Prius – about as opposite as could be from the rest of the country, where the Ford F-Series reigns supreme. But there’s a new leader in the sales charts, and it’s a bit more mainstream (or “ normcore” as the kids are saying these days).

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  • Master Baiter "That said, the Inflation Reduction Act apparently does run afoul of WTO rules..."Pfft. The Biden administration doesn't care about rules. The Supreme Court said they couldn't forgive student load debt; they did it anyway. Decorum and tradition says you don't prosecute former presidents; they are doing it anyway. They made the CDC suspend evictions though they had no constitutional authority to do so.
  • 1995 SC Good. To misquote Sheryl Crow "If it makes them unhappy, it can't be that bad"
  • 1995 SC The letters on the hatch aren't big enough. hard pass
  • Ajla Those letters look like they are from AutoZone.
  • Analoggrotto Kia EV9 was voted the best vehicle in the world and this is the best TOYOTA can do? Nice try, next.