#ToyotaCamry

The Toyota Camry has been called many things over the years, but unpopular is not one of them. The car sold more than a half-million units globally last year, though the RAV4 outsold it. But while the suddenly-more-exciting sedan is a hot seller in most markets, its home country of Japan isn’t so in love with the car.

The Toyota Camry and RAV4 are beyond ubiquitous at this point, as they’re the go-to cars for people wanting dependable transportation that doesn’t take a lot of thought. Newer models are surprisingly sporty, though they’re still the unfailingly practical commuters Toyota has always offered. The current generation vehicles are now several years old, however, and the automaker is expected to issue brand-new versions in 2024.

The Honda Accord and Toyota Camry are old rivals, but the Honda recently got an overhaul for 2023, giving it an edge over its aging competitor. Honda debuted the car late in 2022 and now says the new Accord is hitting dealers’ lots. 

When I walk the rows of a big Ewe Pullet-style self-service car graveyard, I always take a look inside every 2000s Toyota Camry I see. I do this because I wish to document one of the most elusive of all junkyard inmates: One of the final Camrys sold in the United States with a factory-installed manual transmission. Prior to today's Junkyard Find, the newest discarded three-pedal Camry I'd found was a 2001 model in California. We're pushing the record another five years forward today because I've found this five-on-the-floor-equipped 2006 Camry in the very same yard.

The Toyota Camry made leaps and bounds after the model debuted as a sedan sub-variant of the Celica in 1980. The first Camry to stand on its own was the V10, a very boxy four-door on sale for just four years, from 1983 to 1986. In the North American market, the front-drive V10 Camry replaced the rear-drive Corona as Toyota’s compact offering. And though the V10 was designed in part with export markets like North America in mind, its successor the V20 used the North American customer as its starting place.

Last week we challenged you to pick a Buy from V6 versions of the 2007 Toyota Camry, Nissan Maxima, and Honda Accord. The overwhelming feeling in the comments was in favor of an Accord purchase (and I agree with you). Today though, we step back a decade to the 1997 model year.

Does the Accord still win your vote in the Nineties?

In contrast to the Try Very Hard Japanese sedans of the Nineties, the early and mid-2000s period was a time for Japanese manufacturers to rest upon their laurels. It was a time to save some cash, and put in a bit less effort than in the tiring decade prior.

And lucky you, today you get to pick one to buy.

Toyota offered North American car buyers the opportunity to buy a new Camry with a manual transmission from the time of the car’s introduction here in 1983 all the way through the 2012 model year. As I’ve found during my junkyard explorations, many Camrys sold here during the 1980s had five-on-the-floor rigs, and this setup remained reasonably popular into the early 1990s. After about 1993, however, automatics rule the American Camry universe, and I’ve been on a years-long quest to find the newest possible manual-equipped junkyard Camry. After peering into thousands of discarded cars, I managed to find a 1997 Camry CE with three pedals, and now I have surpassed that discovery with this 2000 Camry CE in Colorado.

I once wrote that the Toyota Camry is a jack-of-all-trades kind of car – a balanced machine that does lots of things well but not one thing in any spectacular way. I’ve also long told anyone shopping for a mid-size sedan that while the Camry is great, if they want something sporty, they need to give their attention to Honda and Mazda.

Toyota has decided to do something about that.

Rare Rides has never featured a Camry previously, and that’s mostly down to the model’s general abundance in salt-free locations. However, a fine liftback like today’s example in brown, brown, and tan is well worth some coverage!

Come along as we check out the Camry body style which passed away long before any of the others.

The Toyota Camry may well go down as one of the ultimate soldiers in the American automotive marketplace: shooting straight despite distractions, marching forward undeterred by the terrain, somehow finding small victories when the losses are mounting, always ready to carry new recruits on its shoulders.

Somehow, amidst all of the recent economic turmoil and political unrest, and healthcare crises, the Toyota Camry’s U.S. sales trendline is outperforming the market at large while also embarrassing its direct rivals.

In one sense, the Camry’s just doing what the Camry’s always done. Winning.

In another sense, the Camry’s doing the unexpected. It’s winning at a point in time when everyone else seems to be losing, at least to some degree, and it’s winning in a major way just as its specific category approaches an inflection point. Is the midsize sedan segment, broadly speaking, on its last legs? Or is a post-shutdown pandemic performance like the Camry’s indicative of a midsize-sedan segment that’s finally set to round the corner?

I’ve spent years documenting the rise of the Toyota Camry through the lens of the junkyard, from the homely-but-rugged 1983-1986 V10s through the Taurus-sales-pummeling 1987-1991 V20s to the very last US-market Camry wagons of the middle 1990s. After that, the ubiquitous Camry faded into the boneyard background for me… until about a year ago, when I decided to search for the newest possible manual-transmission-equipped discarded Camry.

Despite deep-sixing its Yaris hatch and sedan for the coming model year, Toyota hasn’t lost interest in all of its passenger car models (not that the Yaris was really as Toyota, but that’s beside the point). There’s been a fair bit of action on that front in recent years, and the automaker shows no signs of stopping.

New trims join the brand’s car entourage for 2021, though those looking to get into the barest-bones Camry will walk away from this article disappointed.

After years of steady decline, including an 8-percent decrease in calendar year 2019, U.S. sales of midsize cars stabilized in the early part of 2020.

In a manner of speaking.

Like the overall market, midsize car sales in the first quarter of 2020 declined. But the segment’s decrease was only marginally worse than the decline reported by the overall market, and it wasn’t nearly as bad as the decreases reported elsewhere in the passenger car sector.

Meanwhile, at the top of the midsize heap, the Toyota Camry continued to improve its market share, expanding the size of its slice in a shrinking pie.

In a shrinking U.S. midsize sedan market, Toyota’s slice of the pie is the biggest. In fact, despite its own year-over-year decline in 2019, the Toyota Camry’s slice of the U.S. midsize market actually increased to 25 percent last year because its decline was comparatively modest.

Now Toyota has its sights set on a corner of the midsize car market the brand has left uncontested for nearly three decades. Not since the Gulf War (no, not that one; this one) has Toyota fielded an all-wheel-drive Camry in the United States. And just as Toyota exerts its control in the overarching midsize car segment with a heavy hand, the automaker expects to do the same in the all-wheel-drive sub-segment of the same category.

Toyota has designs on 50,000 annual Camry AWD sales in the United States.

Oh, Subaru Legacy, where doth Toyota’s success leave thee? In the shadows.