Toyota Adopts a Time-honored Strategy for the 86 - Bring on the Special Edition!

With so much online page space taken up by the RAV4, Corolla, Camry, Tacoma and other practical, high-volume Toyota products, it’s often easy to forget that the staid and sensible automaker sells an entry-level, rear-drive sports car.

February marked a significant milestone for the Toyota 86 (née Scion FR-S), sibling to the Subaru BRZ, in that it was the first month since 2013 that didn’t see a year-over-year sales decline. That year was also the high water mark for sales.

No doubt aware of the rebranded coupe’s lagging fortunes, Toyota has adopted a time-honored method of drawing eyes back to its 86. Offer a slightly enhanced version, raise the price, and cap production numbers.

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  • 28-Cars-Later Corey - I think I am going to issue a fatwa demanding a cool kids car meetup in July somewhere in the Ohio region.
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  • Mike1041 At $300K per copy they may secure as much as 2 or 3 deposits of $1,000
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