#TopGear

Three of the world’s most important auto shows began last week. Since my invitations to the various press events must have been lost in the mail I, like virtually everyone else in the world, followed them over the internet. I’m OK with that, really. I hate fighting the crowds and by the time a show closes high resolution photos of the most important cars are always all over the world-wide-web, anyhow. With the photos are the journalists’ impressions. Some are good and some are bad, but they all make me think. For example, there’s this article from the Top Gear website on the Tokyo motor show that asserts, on the strength of the cars at this year’s show, “Japan is back.” Hold on – Really?

D espite a wistful tribute to one of the most outrageous sports cars on the planet, Jeremy Clarkson was wrong. We will see another car like the Aston Martin V12 Vantage. But something is missing.

Those who frequently demanded that the Autobiography Of BS © is turned into a book or a blockbuster movie see themselves a little closer to their declared goal. The series will be a monthly feature in Top Gear Deutschland, a very glossy magazine and spin-off of the TV series. The BBC-inspired buff book already hit the stands in Germany, and arrived in my Japanese mailbox today.

A U.K. court dismissed a libel lawsuit from Tesla against the BBC show “Top Gear,” Bloomberg reports.

The case had been thrown out before. Tesla appealed.

Great news everyone! The Dacia Sandero will apparently cost £5,995, or about $9,600 in its cheapest trim level, when it goes on sale in the UK tomorrow.

Not a good day at Tesla: As if it’s not enough that the blogosphere is aflutter with bricked roadsters and unauthorized GPS tracking, on top of it we have fresh news from England that Tesla’s suit against Top Gear has been thrown out.

Chinese media are going wild because BBC’s Top Gear has landed in China. Jeremy Clarkson and James May arrived in Beijing for filming a new Top Gear episode which will be on TV in next year’s season. Judging from the pictures take on-scene, the shoot seems to center on two topics, and both may make the Chinese car industry lose the ever so important face.

Earlier this year, when Tesla sued Top Gear for libel (allegedly committed way back in 2008), I argued that Tesla was likely to lose the case. And sure enough, The Guardian reports

Electric sports carmaker Tesla Motors has lost a major part of its high court libel claim against the BBC’s Top Gear programme, but is still suing the corporation for malicious falsehood over an episode that showed the company’s Roadster model running out of battery in a race.

Ruling at the high court in London on Wednesday, Mr Justice Tugendhat said that no Top Gear viewer would have reasonably compared the car’s performance on the show’s airfield track to its likely performance on a public road.

The first time Top Gear “tested” an electric car, it depicted Tesla’s Roadster running out of electricity and being pushed from the track. Tesla immediately pointed out that the batteries “never fell below 20%” during the test, a charge the British motoring show addressed by claiming that its review

offers a fair representation of the Tesla’s performance on the day it was tested.

Tesla responded again, and then three years later (as the Roadster was headed out of production) the EV maker sued the BBC and Top Gear producers. An online war of words erupted, with Tesla coming away looking rather foolish. And guess what? Now it’s all happening all over again… and this time, the most EV-committed global automaker, Nissan, has taken the Top Gear bait.

To celebrate the nuptials of the Princess and the Prince of Monaco, here one of the Top Gear classics: Aston Martin DB9 against public transport. London to Monte Carlo. Who gets there first? Car or train?

Compared to smothering hugs, ample booze and possibly a little deniable blackmail, suing a media outlet rarely is the best way to perform the skillful art of public relations. This is what Tesla is finding out right now.

Most likely after throwing words of caution by its own PR folk to the wind, Tesla decided to bring a defamation suit against the BBC’s Top Gear. According to Tesla’s own blog, Top Gear perpetrated “serious and damaging lies,” such as claiming that “the Roadster’s true range is only 55 miles per charge. “ Of course, writes Tesla’s Communication VP Ricardo Reyes in the blog, Tesla is “not doing this for money. As the world leader in EV technology, Tesla owes it to the public to stop Top Gear’s disinformation campaign and provide the truth. “

“Former Stig Ben Collins endured a difficult debut in the Dunlop MSA British Touring Car Championship during the final rounds of the 2010 season at Brands Hatch.”

What have we learned from this?

NB: I stole the above photo from my own “The Truth About Stigs” article. Said article might be worth a brief glance if you’re really interested in this topic…

From Top Speed:

After a scandalous trip to the courtroom over a planned autobiography and a not-so-smooth release of official documents from the racer’s company, Collins Autosport, Ben Collins has been revealed and canned from playing the part of the world renowned Stig.

Who is Ben Collins? What does all this mean?

I ought to start this article off with the reasons as to why I decided to write this article. I got scalded recently for criticizing Jack Baruth’s article on why Top Gear USA will fail. On reflection, the scalding was well earned. It’s a bit unprofessional to criticize a fellow worker’s work no matter how much you disagree with it.

But this set off a light bulb in my head. Why should I post a comment about why I disagree with an article, and get browbeaten, if I can write an article of my own, highlighting my thoughts? Isn’t that the American way? Why give something away for free, when you can sell it?