Subaru's American Boss to Guide the Brand Worldwide, U.S. Prez Will Keep the Pedal Down

After serving as head honcho of a brand that’s enjoyed 10 consecutive years of sales increases in the United States, Subaru of America CEO Tomomi Nakamura is headed to Japan to work the same kind of magic on the automaker’s global business.

On Friday, Nakauma was tapped as the next president of Subaru Corporation, the multi-armed conglomerate once known as Fuji Heavy Industries. He’s served in that role since 2014. In his place, Subaru of America president Tom Doll takes the biggest office at Subaru of America HQ, making him the first American to hold the position since Subaru took over the U.S. division in the waning days of disco.

It’s now Doll’s responsibility to see that Subaru’s hot streak continues, even in this era of cooling demand and technological disruption.

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